Women who launch and run their own companies typically have a unique level of stamina and vision for success. Most also possess moxie for the entrepreneurial roller coaster we enjoy.
In 2000, I launched my PR and communications company. At the time, my mantra was: “My job is to make the phone ring.” Translation: Be the rainmaker.
Several years ago, my accountant—who is also self-employed—shared his definition of an entrepreneur:
“I am a self-employed individual working for a lunatic.”
Here are 10 nuggets from women business owners. You may not be familiar with all of these leaders, but their words and wisdom are worth reading.
1. On listening. Candace Campbell, founder Nimble Design Co.: “My ability to listen carefully and reflect has often allowed me to grow exorbitantly as a young entrepreneur.”
2. On your gifts. Joyce Oladipo, web personality and founder of Enchant Life TV: “You are good enough. Whatever gift, talent or beauty you see in others is definitely inside of you.”
3. On creativity. Anita Roddick, On creativity Anita Roddick, founder The Body Shop: “We were most creative when our back was against the wall.”
4. On opportunities. Rachael Ray, TV chef and personality: “You have to be open-minded when those early opportunities present themselves; take advantage of them whether they’re going to make you a lot of money or not.”
5. On trusting yourself. Tory Burch, designer: “Negativity is noise and you have to block it out…. There will be a lot of naysayers and a lot of opinions. Be an information gatherer, but have conviction and a point of view.”
6. On what you don’t know. Sara Blakeley, founder of Spanx: “Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”
7. On hard work. Caterina Fake, co-founder of Flickr and Hunch: “So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”
8. On finding your niche. Barbara Corcoran, real estate entrepreneur and TV personality: “I think the important thing is to ask yourself, ‘What's going to make me happy?' It's difficult to find that answer when you're young. Approach it the same way we find out what clothing looks good on us: Try a lot on.”
9. On discipline. Michelle Cashman, musician, songwriter and podcaster. “I define discipline as the commitment to do what is right vs. the commitment to do what I feel like.”
10. On happiness. Donna Cardillo, speaker, author and nurse: “Beautiful day, beautiful life. That's how I choose to see things.”
PS: If you're looking for PR to grow your business, check out my new “7 Step PR Guide for Women Entrepreneurs. Copy and paste this link (http://bit.ly/2mBghdY) for easy access!
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