Nothing is more important for your business than learning and implementing Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO fundamentals and principles to maximise your presence.
As more and more potential customers search the web for solutions to their problems, having your business appear as the answer to their needs is crucial to your success.
And, when your competition is the rest of the world, putting extra time and effort into keeping your business in the spotlight can only lead to greater results.
But the big question is, where do you start?
You can get lost for days trying to read all of the posts online about your local search options, and still be drawing a blank when it comes to implementing it.
Well, you’re in luck, because we’ve found fifteen experts on the subject of local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO tips that are here to give you some of their greatest know-how tricks for your business.
So read on and make a game plan for the state of your business in the digital realm.
1. Mike Blumenthal
For Mike Blumenthal from GetFiveStars.com, there are two key elements to getting local search right: it’s about simply running a great business from the get-go, and taking advantage of every opportunity to promote that fact.
And this doesn’t just mean marketing to potential future customers, but to the customers who already follow you.
However, the goal is to do this without seeming too demanding or over-the-top with your sales pitch.
The result will be a major payoff for you, once you start increasing your conversion rate and gaining retention.
And the most important part of this endeavor is great customer feedback.
Those reviews should be highlighted throughout your social networking, serving as their own Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hack themselves.
Current happy customers inspire future happy customers.
And hopefully, they’ll all be telling their friends about it too.
In fact, research through Google has shown that posting reviews on your website can actually boost requests for driving directions through your Google listing by up to 140%, while you can also expect a near 360% increase in website visits.
That’s a major influx of potential sales you simply can’t ignore.
Having a great business to lead with is the deciding factor for customers.
If you have a mediocre one, all the email requests in the world aren’t going to engage your customers.
So simply running a smooth operation, measuring its best qualities, and improving your business with that knowledge will give you all the Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO you need.
2. Phil Rozek
Rozek has a few suggestions to find some local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hacks.
You can find groups who have no sponsors and get in league with them.
Go to Meetup.com to quickly find ways to not only help them out but also provide links for your business on their sponsor's page at the same time.
It’s a win-win.
Or, you can check a business’s BBB page and look for NAP (Name, Address, Phone) information.
Feel free to audit citations by using a NAP Hunter extension, courtesy of Andrew Shotland.
Using wildcard searches to assemble more Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>keyword research.
And again, customer reviews are key.
Follow up with any customers who may have forgotten to post their feedback, and always be encouraging them.
3. Joy Hawkins
Hawkins has a favorite site called Yellowbot.com to help promote better local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO by taking care of any troubleshooting issues that arise with your NAP info.
Inconsistencies in your information can have a major impact on Google rankings for local businesses.
For example, if you were to type in a name of a business, its location and phone number into Yellowbot, there’s a possibility for multiple selections to come up.
Why does this happen if you only have one location?
Like anything else, having information copied and pasted into various directories over time can lead to potential misinformation.
But nipping this in the bud by using sources like Yellowbot to sort through and fix your business’s information will help guide potential customers in your right direction.
4. Casey Meraz
Meraz suggests that a hack more people should pay attention to is what Google itself values for strong citation sources when putting in for a local search.
For instance, Googling the NAP of a business will lead you directly to just how good or bad that business ranks in their listings.
You can automatically take note of which businesses Google is putting more emphasis on.
A newer approach is to jump on the Amazon Local citation directory.
Your business will presumably gain more influence on a major site like Amazon more often than not.
5. Mike Ramsey
Ramsey explains that while citations are vastly important, presenting them on only the most important directories for your business is more crucial than just spreading them across random ones.
The Local Search Ecosystem graphic shows a lot of Google’s important relationships, and you should pull more of your focus into those and sites like InfoGroup.
Local landing pages are also extremely helpful for service area business, as you can create great content centered around each area you serve.
This leads to an influx of organic traffic that is better than spinning in circles around a few keywords to promote yourself across the world on Google.
Word of mouth never gets old.
And put more effort into local link building.
Sponsor major events or set up community drives and local services that gather more of a following for your business.
However, if you do want to depart from only local citations, Facebook Ads for Local Businesses can also drive traffic extremely fast.
6. Nick Rink
Rink states that the best Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hacks involve starting with a strong foundation, including checking into your basic on-site local optimisation and discovering where your major citations are.
Apple Maps is a great starting point for this, and you should always look for the quick wins to start off with before getting bogged down by being on every major player’s radar at once.
He also suggests adding in Schema to incorporate more rankings boosts.
Checking Google’s testing tool before launching to make sure there are no errors is also vital to your Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO success.
Also, use Mapmaker to not only check out the categories Google My Business has with competitors sites, but add the relevant ones to your own listing.
Sometimes even the most obvious ones can go by undetected, and you want to hit all your bases.
7. Andrew Shotland
A favorite local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hack of Rink’s is NAP Hunter, which is a free Chrome extension developed by Rink and his team for speeding up the search process for finding NAP errors on Google.
Just simply enter your NAP info, hit enter, and it will pop up various tabs of Google queries that will save you time and effort when trying to eradicate NAP inconsistencies.
8. Adam Steele
It may sound like a ridiculous local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hack (that you should have thought of already), but Steele offers up some sage advice for how to handle changing information on Google My Business citations…
They do offer customer support and will help you fix any errors along the way.
If you don’t necessarily have a business address for better NAP info, and you don’t want to hand out your home address on a silver platter, then perhaps consider a coworking space as a solution.
And don’t focus on the average local business directories as your only existing options.
You can link a citation anywhere, and asking for a trade-off when gathering other links is only fair, and can get you pretty far.
A strong organic standing means everything for a local GMB listing, so if you don’t find yourself in good standing on your local rankings, it’s time to make a change.
9. Julius Kurushko
Kurushko suggests using your competitors against themselves.
Figure out how to use their mistakes against them.
Generally, if you’re hoping to rank for a certain Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>keyword, scan the top ten sites for broken links ranking on the first page with brokenlinkcheck.com.
More often than not, you can find misspelled domain names or broken links in their posts.
Use the opportunity to register the misspelled domain and redirect it your own business page.
Then ping that page with pingomatic.com and your site will begin to rise shortly thereafter.
10. A.J. Ghergich
Ghergich states that one of the best local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hacks is to determine how busy a local business is on Google search at the current time.
Just as the average person will be using it to avoid long lines, marketers can use it to verify the best times to release their content and engage the optimal number of users at once.
You can also discreetly spy on your competitors and run ads when you see the perfect window of opportunity.
11. Eduard de Boer
De Boer is in favor of using Tellows.com as a major local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hack.
It’s an international phone directory that allows its customers to not only verify the authenticity of the number (and their own trust in it) but also give you the opportunity to leave a comment.
This is where de Boer says you can make your move: list your NAP info in a comment and create a complete citation for your business.
It takes no time at all, can be used by anyone in any country around the world, and doesn’t even require any verification steps.
Even better, it won’t be rejected and you can watch as it gets indexed swiftly.
12. Ashwin Ramesh
Ramesh may have defined one of the simplest hacks out there: that there is no ‘one great hack.’
Developing good local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO simply means putting in the effort to keep up-to-date on everything happening, and just stay ahead of the game when you can.
He suggests that any hacks you could consider using may be irrelevant by the time you implement them, so just always keep an eye out for what’s occurring in real-time.
Links like Local Search Forum or Max Minzer’s Google+ Community will provide you with ways to stay on top of your local market.
You can also create your own list of local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO opportunities and check in with them daily for updates.
13. Chris Campbell
Campbell agrees that one of the finest local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO hacks is undergoing customer review management.
Claiming review site profiles, responding to them, and encouraging customers to make reviews leads the way in Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO optimisation, and provides positive ROI you’ll be happy to see.
Content reviews give other potential customers the trustworthy answers they want to see and are ahead of the game even before just having likes, followers, etc.
They also drive more visibility, as they pop up more often in Google local map searches.
Claiming your profiles on sites such as Yelp, CitySearch, TripAdvisor and more is important for verifying that your business info is accurate and complete, as well as current.
Responding to customers also brings more positive feedback for your brand reputation, and new customer posts drive you closer to better Google rankings.
14. Mary Bowling
Bowling understands that using the right tools will help you get faster and more efficient results.
But she also suggests that the ‘right’ ones will vary for every business.
WhiteSpark’s Local Citation Finder, Moz’s Local Category Research Tool, and Places Scout are all great arenas for providing you with local Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>SEO optimisation tactics.
15. Michael Borgelt
Borgelt has a wide range of local hacks to consider for your business.
To help upgrade Geolocation opportunities, he suggests using geo-and- Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>keyword-enriched photos on sites like Pinterest and Flickr.
They are easily shareable, and people flock to pictures more often than anything else.
In that same vein, optimising Pinterest is essential.
Post pictures on your blog and link them back to your website.
Having content that’s localised also helps drive traffic your way, so simply talking about your location in comments gives you a leg up.
Adding your business to local directories where your competition is already listed is another key option through basic Google searching, or targeting Advanced Keywords and Competitors Research Tool” class=”pretty-link-keyword”>keyword phrasing and hashtagging through Google+ is also great for linking back to your site.
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