A robust nonprofit individual giving program based on relationship building ensures the financial stability and sustainability of your organization. According to the Association of Fundraising Professionals’ 2013 Fundraising Effectiveness Survey Report, every 100 donors gained in 2012 was offset by 105 in lost donors through attrition.
What are nonprofits doing (or not) to lose their donors? 15 donorturn-offs:
1. Don’t thank them promptly
2. Don’t inform them about the use of donation dollars
3. Act as if donation is unimportant
4. Don’t manage the organization
5. Obtain negative publicity
6. Send donor too much information
7. Fail to offer donor opportunity to get involved
8. Foster poor staff/volunteer morale
9. Not responsive to clients’ needs
10. Fail to identify benefits
11. Only contact donor once a year
12. Fail to respond to calls or requests
13. Incorrectly thank a person
14. Misspell a donor’s name
15. Over appreciated/unappreciated
For more ways to help your organization fundraise, see The INS Group’s list of recommended reading http://www.theinsgroup.com/resources-resources/recommended-publications/. The Raleigh, NC-based INS Group helps nonprofits, government agencies, and faith-based institutions create innovative solutions to build their capacity and sustain their programs and services.
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