3 huge blogging mistakes
Business blogs can serve as a very strategic marketing tool for promoting your small business, but it's not something to enter into lightly. In fact, if you begin blogging without following a strategy, you might do yourself more harm than good. Below are three huge blogging mistakes and why they are so damaging.
Not publishing your blog consistently. This is number one in my book. In fact, it’s why I moved the Cup of Jo blog to Mondays–to improve our relationship with our followers. Because our content focuses on business relations and marketing, it’s important for us to reach our audience during the work week. Your followers want to hear from you. By choosing a specific day to consistently publish your blog, your audience will begin to “look” for your blog. Consistency with publishing your blog helps you stay connected to your audience, establishes you as a reliable resource, and demonstrates your commitment.
Not tying your blog to your business website. A business blog is an excellent resource for improving your business website’s search engine optimization. Through your blog, you are publishing new content and each time you publish, you are creating a new page that links back to your website. As a result, your blog posts will help your site appear more frequently in search results. Don’t forget to promote your blog through all of your social media channels too.
Not providing valuable content. The best content is relevant, creative, and useful. Give your audience what they need! When you develop content for your blog, consider your target audience and what is of most interest to them. What problems can you help solve for your audience? What other information can you provide that will be useful for them?
If you have a little more time, visit this past blog where I shared ways to help your blog stand out. Do you have blogging tips you’d like to share? Please do!
Jo Lynn Deal is an integrated marketing communications strategist and founder of myMarketing Cafe. She has been featured in PR News, Project Eve, The Business Journal, and The Examiner. Catch her every week on the Cup of Jo blog, where she focuses on trending topics and fresh ideas in the world of integrated small business marketing. Connect with her on Facebook, LinkedIn, Google+, and Twitter.
originally posted with Cup of Jo at www.mymarketingcafe.com.