There are a million posts about blogging. I wouldn’t be surprised if there were billions.Blogging was the internet’s way to give everyone a voice. Now that social media is on the scene, many wondered if blogging was dead. Steff Green, from ProBlogger, says:
Blogging was the internet’s way to give everyone a voice. Now that social media is on the scene, many wondered if blogging was dead. Steff Green, from ProBlogger, says:
I’ve been blogging since 2008, and I’ve seen many different trends rise and fall. It can be hard when something we’ve come to rely on no longer works, but I think it’s important to see every setback as an opportunity in disguise – allowing us as bloggers to shift focus, re-evaluate, change things up and take risks.
The old-school thinking was to find a few ways to monetize your blog, with many experts explaining that if you get enough traffic you can simply use Adsense to make money.However, that’s not the only way for bloggers to make a profit. Think of all the changes that we’ve seen online over the past five years. Wouldn’t it make sense that the way we blog is changing too?
However, that’s not the only way for bloggers to make a profit. Think of all the changes that we’ve seen online over the past five years. Wouldn’t it make sense that the way we blog is changing too?
Here’re a few simple ways you may not have considered that will help your kickstart your blog’s sales:
Stop Losing Mobile Sales
I almost can’t believe this is true. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, some bloggers still haven’t optimized their blogs for mobile devices:
- Fifty-four percent of marketers surveyed have a mobile-optimized blog, up from 50% in
2015 and 43% in 2014.
- B2B marketers were more likely to have their blogs mobile-optimized (62%), when
compared to B2C marketers (51%).
PayPal is the preferred method of online payment for millions of people. Now that eCommerce is evolving to mCommerce (mobile sales), it’s essential to capture this portion of the market. In fact, PayPal processes over 4 million transactions from smartphones every single day! So if you’re blog is not optimized for mobile sales, you may be losing sales opportunities.
This is an easy fix. Just update your theme to be mobile-friendly and make sure your eCommerce plugins (or whatever sales tools you use) also work on mobile devices.
Become an Affiliate Marketer
Affiliate sales are an easy way for bloggers to increase profits. You simply recommend products to your readers and earn a percentage of each sale. You use a special link that tracks sales from your blog that ensures you get credit. Sounds easy, right?
Yet, you have to choose the right affiliate program for your blog. And you have to be honest with your readers. You can’t recommend products you don’t believe in or you’ll lose credibility. So choose affiliate programs that you already use. Here’re a few examples:
Your eCommerce service:
Selz will pay you 200% of their monthly plan price when someone you refer signs up for Selz.
Your blog hosting provider:
Hostgator has a volume-based commission program, so you earn more by selling more:
There are a lot of ways to promote the tools you already use, but Startup Savant’s model is very cool:
However you choose to set up an affiliate marketing system, it’s a simple way to create a new profit stream for your blog.
Change Your Content Priorities
Derek Halpern, from the wildly popular Social Triggers, writes “When I asked bloggers, ‘How do you spend time on your blog?’, they said ‘I spend about 80-90% of my time on creating content. This makes ZERO sense.”
This isn’t a new concept, as many blogging and content experts explain that creating constant content shouldn’t be your first priority. Although there will be those that advise bloggers to crank out content like a Pez dispenser, it’s more complex than that.
First, you need to create quality content, not filler content. Secondly, your focus should also be on promoting the blog content you already have. Start trying to optimize the content you already have. Promote your best and most popular posts and include a sales option when appropriate.
Here's an example found at the bottom of the following post: The JSHealth Spring Cleanse… Join Me!
Hungry for some more tips? Try my JSHealth Restart Plan. Including a cleansing shopping list, list of detox friendly foods + foods to avoid, a 4 week detox meal plan, healthy cooking instructions, appropriate recipes and links, detox and lifestyle tips and supplements suggestions!
Be an Evolved Blogger
There’s no right way to blog. And there’s not a right way to make money blogging. It’s all up to you. It’s your business.
Just don’t get stuck doing the same old thing because it’s what you’ve always done. If you want to ignite your blog’s sales it’s time to take risks. Try something new. Think of every opportunity.
Blogging may not be dead, but you have to be an evolved blogger to be successful.