4 Steps to Drastically Reduce Information Overload

As a busy small business entrepreneur, have you noticed how we’ve moved from information overload to overwhelm? Although we had silently hoped this was a temporary situation, an academic study by the University of California, San Diego, suggests that current data levels are the equivalent of each US citizen consuming 12 hours of information – or media – each day. Yikes!  We are drowning in information…and we don’t know how to swim!  Plus, it’s blurring our vision, affecting our decision-making, and eating away at our confidence.

We’ve tried stuffing, filing, organizing, and ignoring it yet it still overwhelms us! We really need an “Information Diet”.  To reduce the volume of information we consume, here are 4 steps that can be implemented immediately to reduce the flow of information:

  1. Unsubscribe to newsletters and mailings that don’t add value to your day or further your goals.
  2. If you can’t say “Heck Yeah” to an offer or request, say no immediately.
  3. Set a timer when reading or gathering information to prevent over-consumption.
  4. Download email once – maybe twice – a day.

Take back your day…and your confidence. You’ll like the way it feels!


  1. Great advice, Jackie. I think we’re all so afraid we will miss something and we overbook ourselves when it comes to information. But if you subscribe to channels that focus on scouring the web for information on the topic, you actually have someone doing the work for you. The challenge then is to find those channels. For me, your newsletter is one of those channels. I can’t live without it!

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