It made me do a double take that almost gave me whiplash. I thought “…no, it can’t be,” and yet, there it was.
It was a row of holly, jolly wreaths, smiling Santas, and happy snowmen!
Seasonal décor is already being hung in the stores at the mall. People have already started shopping. That should make you pause and think. Is your business ready to take on the holidays? Let’s start by looking at your website and see if its bells are ready to jingle!
1.Festive Design – Do you have your holiday layout designed? What colors will you use? What kinds of banners and fonts? Make sure that your website’s holiday designs are not only festive, but also clear and functional! People have a limited amount of time to shop during the holidays, so make sure that your website not only looks jolly, but is also still easy to read and navigate. And speaking of time…
2. Jolly Quick – In the same way that visitors to your site won’t want to waste time figuring out a site that is confusing, they won’t want to wait for a site that has pages that are slow-loading or with outdated links. Take a fresh look at your website and be sure that your pages are loading quickly. It has been shown that a one-second reduction in page loading time can increase conversion rate by 7%! There’s no better time to tighten your page loading time than now!
3. Ho-Ho-GO Mobile – Mobile sales saw an increase of 60% in the IBM Online Retail Index for the third quarter. If your website isn’t optimized for mobile now, make that a priority, otherwise you’re turning away a lot of potential business!
4. Joyous Sale Email – Bring people to your website and boost your business with emails promoting your special sales or offers. Remember to make your emails festive and special! Also, be sure to time them well. Know when big days like Black Friday and Cyber Monday are so that you can email those on your list in a way that is effective, not too early and not too late.
5. Socialize and Invite People Over – Use social media sites as a way to connect with people and bring them to your website for the holidays! The most popular social media sites are Facebook, Pinterest, and Twitter, but there are many others as well. Find out which ones your customers frequent and make your presence known there. By asking about their needs, wants, and wishes for the holidays via these sites, you are engaging your customers as well as gaining insight.
These are just a few ways you can get ready to deck your website’s halls for the holiday season! Regardless of the type of business you own, there are always a number of things, large and small, you can do in order to have a website that is full of holiday warmth and that expresses your readiness to meet your customers needs.
Bola Olonisakin is the Creative Head & Chief Online Strategist at GTechDesigns. Bola specializes in coaching entrepreneurs, small business owners, and corporations in achieving the MAXIMUM PROFIT from their website by increasing visibility and using laser-focused marketing strategy. Download the Ultimate Guide To A Money Making Website to help you discover the 8 Tech-Riffic ways to PROFIT online at http://bit.ly/17beYnp. This post was originally posted at www.gtechdesigns.com
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