There are thousands of WordPress themes out there, but they're not all optimized for ecommerce. A successful theme also needs to be well-designed and easy to use. Here are a hand-picked bunch of five that are all these things.
Let's start with two from Elegant Themes, who specialize in classy and yes – elegant – WordPress designs.
There are two things I particularly like about Elegant Themes – the good use of typography and white space in their design work, and the perpetual upgrades offer. This means you won't get caught out by a WordPress upgrade sending your online store wonky.
Wonky is a technical term, hope I didn't lose you there.
If you need to translate from English into another language, each theme comes with separate language files for easy editing without having to wade through the PHP design templates.
Corporate Ecommerce Designs
This would be a good fit for tech services like web hosting or IT-related businesses.
There are four color styles and six layout options including those for a custom background, header, menus, featured images and comments, along with support for WooCommerce (the WordPress ecommerce plugin).
Clip Cart takes us back to selling products with a modern, ready-to-go ecommerce theme with six layout options and a nice, configurable product image gallery.
Photography, Arts and Crafts
Finally, here's a WordPress theme for selling photography, prints or other art. Phomedia from Theme Forest is designed to let your images take center stage, while at the same time allowing for as much text as you need to help guide potential buyers towards a sale.
That's what I like about this theme over many others – there's equal thought gone into the commerce side and the art side of the design.
It's a really nice touch to be able to run time-limited sales easily.
Before choosing any premium theme:
* Choose a design based on your business aims, rather than just because you like it personally. It needs to be appealing to your customers.
* Check the features list of the theme to make sure you can edit everything you need to.
* Don't buy from a company that doesn't offer customer support. This is the main reason I don't recommend free themes to non-technical types – if something goes wrong you have nowhere to go.
Genius Startup helps small startups and solo entrepreneurs build a successful and profitable online business without needing to be a technical whizzkid. We've got smart and savvy strategies for social media, content marketing and generating revenue.