Break the mould and see what happens

team of ants rolls stone uphill

Over and over again I hear about how the next generation carries a sense of entitlement. By next generation I am referring to those who are between the age of 20 and 35.

Just the other night I was out for dinner with a friend of mine who has several of these “don’t want to work that hard’s” under her wing. She was lamenting that she couldn’t get any of them to stay past five and the idea of anyone coming in early was out of the question.

What’s even sadder than my friends story is that the very group of employers who are complaining about how ill equipped these young people are, are the same group that raised them. We, the boomers have sent our young out to be slaughtered by our own peers.

On the heels of a Toronto Star article, written by a client of mine who is in this subject age group, the phone at Newroad has been ringing off the hook. To my surprise, 50% of the calls have been from parents concerned about their 20-35 something children. Could I help them focus? Could I help them get the job they wanted? Could I give them the tools to stick with it and handle the stress? The apparent need for this type of service was too pervasive to overlook and has since become a large segment of Newroad’s business.

A few days after that flurry of requests I was having lunch with one of my nieces, age 28. Someone I would like to believe I have been mentoring along the way. She is like a sponge and has implemented all of my tips about how to get ahead in life and work. I have little doubt that she will fly past yours truly and I look forward to the day when she is advising me. I reiterated at that lunch what I know to be true.

Whoever in her generation decides to put in the extra hours, show initiative without hand holding, and in general go the extra mile, will soar past their counterparts. The world is still run by the baby boomers. Boomers are relationship builders, hand shakers, slaves to long days and nights. They have been labelled ‘the me generation’ and for good reason. As the largest group in history, they have had to compete to get where they are. They coined the phrase “no pain, no gain” and have lived by that mantra for decades. They expect the world to revolve around them and it does.

For those who are 20-35 and trying to make their mark, take note that if you want to be noticed by a boomer, then you had better be noticeable. In other words, work your ass off. If you do, you will leave your peers, who are sending out resumes by email and waiting for a response, in the dust. Don’t be afraid to get out and look a boomer in the face and let them know you are committed to working for them. It’s just what they are dying to hear.

Be one of few in the ‘entitled generation’ to break the mould of needing instant gratification and watch the doors open for you.

What is the extra step you need to take to get one step closer to that job you want?

Caird Urquhart is Founder and President of Newroad Coaching, a boutique coaching firm providing one-on-one personal and business coaching services and also author of 30 Ways To Better Days: How to Rally After You’ve Been Dumped. Find Newroad Coaching on their blog and on Twitter and YouTube.