Can Writing a Book Enhance Your Marketing Plan?

© Lonely - Fotolia.com
© Lonely – Fotolia.com

Whether it’s a fast-paced thriller, a science fiction novel, a family memoir, or a how-to manual, most people have dreamed of writing a book at some point in their lives. For entrepreneurs, writing a book is more than a passion project. The words “author of” after your name can have profound meaning and positively affect your business and its marketing initiatives.

Publishing gurus around the web have coined the phrase “the book is the new business card.” There could be no better way to get to know you or your business than to spend two hundred pages in your presence. In addition, you will be more sought after for speaking engagements and viewed as an expert in your field.

If you’re interested in writing a book to enhance your business’ marketing initiatives and position yourself as an industry expert, it will require huge amounts of time and effort. Consider these tips and questions before you begin:
• Start writing something. We all know the scenes in films where authors stare at a blinking cursor with writers’ block. The solution? Don’t start with a book in mind. Write what you know. Write about your business, your industry, and your experiences, and you may find a larger theme or idea surfaces.
• Make a time commitment. If you already have your book idea, you’re going to have to stop talking about doing it and start actually writing it. Consider hiring an editor or consultant early in the process, mapping out a writing schedule with that individual, and asking him or her to keep you accountable. Then, follow through on your commitment.
• Traditional or self-publishing? Traditional publishing means shopping for a literary agent and ultimately dealing with long and often tedious processes within a large publishing company. Self-publishing maintains control of your publishing process but sacrifices the expert advice you might receive with a traditional publisher. Meet with publishing consultants, editors, and experts in the field to assess which avenue is the right one for you to take.
Ultimately, writing a book can be a powerful way to build your brand and enhance your company’s marketing initiatives, but by no means easy. Take time to plan, strategize, and choose your partners carefully before embarking on a publishing journey.

4 COMMENTS

  1. Hi, Marcy,

    I’m a freelance writer and editor who recently self published an eBook. Do you have any advice on how to effectively market it?

    Thanks

  2. With everyone having short attention spans nowdays, does anyone even read books anymore? I thought all we could do was Tweet and send text messages.

  3. Hi Melina. Congrats on your eBook! I’m a huge fan of using what is called a “Virtual Book Tour” to get your book out there. Reach out to bloggers, online magazines, book clubs, and reading groups around the country who might have interest in your book and ask them to read it, review it, and offer to do an interview about the book with them. These kinds of articles and interviews are often of great interest to writers and groups, especially if your book is relevant to your industry. Good luck!

  4. I sure hope we haven’t gotten to that place! I think people have moved more to eBooks than physical books, but I’ve actually seen a resurgence in the amount of reading that is happening, especially as related to nonfiction business books. There are tons of entrepreneurial book clubs and book clubs focused on getting ahead in business online and around the country in Meetup groups.