Clear It Up! Why Clarifying Your Business Goals is the First Step to Success

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When I coach high-performing women, one of the first things I ask them is “What is really important to you?” This question is so fundamental that it’s the first step in ceoHER’s Promote Yourself™ System.

This is the time of year when people are making resolutions ranging from the ever-popular “I’m finally going hit the gym and lose this gut!” to the always challenging “I promise to log off email by 10pm every night so I can spend some time with my spouse.” This year I want you to try a new kind of resolution and ask yourself – and I mean really dig deep here – and ask:

What is important to me?

The point of the question is to get in touch with your true values. Being clear about your values will allow you to seek opportunities that honor those values. Once you’ve answered that question, you will be in a far better position to define certain goals, and to begin to work toward achieving them.

Be honest in your reflection, and the answers you find just might surprise you.

At first glance, “What is important to me?” seems like a simple enough question. But let’s face it: what is important to you at one point in your life or career may cease to matter at another point. It has nothing to do with being fickle and everything to do with the nature of the human condition. We change. We get older. Our priorities shift. We re-evaluate. Some of us take action based on these changing priorities, while others get stuck and have a harder time articulating what is important, or taking action based on those changing values.

We all deal with change differently, and constant change is rarely easy for anyone. Some professional women seek stability above all else. These businesswomen tend to stay with one company or in one role for years. What they tend to value so highly is the predictability that their position affords them. These are the women who may say, “I don’t want to get promoted because I don’t want the (stress/travel/additional hours) that would come with that new role.” That choice is to be respected.

For many of my clients, there is a desire to “do more.” I’ve found, perhaps not surprisingly, that most of these women are in their 40s. Is it a mid-life crisis? Not necessarily. But I do think there comes a point in life, once you’ve been working for perhaps 20-odd years, when you step back and say…

“Okay, I’ve come this far…now what?”

With another 20-30 working years ahead of you, this is a perfect time to reflect and really think about how you want to spend your time on this planet Earth. Some of my clients are looking to do more within their current organizations; others are actively shifting toward new directions. And both of these paths are equally exciting!

How does all this introspective reflection fit into a practice that is, at its heart, focused on external communication?

Over the next several weeks, I will share with you each of the additional steps in the Promote Yourself™ System. One by one, you’ll see how each step builds progressively on the last, to allow you, as a working woman, to enhance your visibility and create the opportunities that will allow you to Get Heard, Get Recognized and Get Ahead.

Today’s ceoHER™ Call To Action: Be brave and tell us about a value you’ve identified through self-reflection – something that is fundamentally important to YOU – by sharing your comment here, on our Facebook page, or by emailing me a private message. I can’t wait to hear from you all!

To your success!
Suzanne Franchetti
Suzanne Franchetti

ceoHER™ was founded in 2012 by leading presentation coach and media training expert, Suzanne Franchetti. Suzanne was sought out by President Obama’s team to serve with an elite group of presentation coaches at the 2012 Democratic National Convention.

Through targeted coaching and media training programs, ceoHER™ answers the specific communication-related needs of today’s businesswomen and women entrepreneurs to prepare them for the next step in their careers. Operating on the principle that communication is a great equalizer in business, ceoHER™ believes that developing these skills is a key factor in expanding the number of women who reach prestigious C-level posts.

If you are (or you know) a smart, determined woman in business who is ready to gain the competitive edge and confidence you need to communicate your ideas effectively to any audience, ceoHER™ has a program for you. For more information on how you can Get Heard, Get Recognized and Get Aheademail us or call 646-513-3330 today.

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