I run across a lot of small manufacturer or distributor websites that have the “set it and forget it” user experience going on. You know… maybe the website was created years ago, product specs are available in PDF format, and a basic contact page link, maybe you've paid good money for the thing – so that should do it, Voila! Not so fast. These days, unless you can get prospects to print your website, place it on their desks, AND hand it out to others (please?) a static product website isn't going to set you apart from your competitors. You need an eCommerce Catalog website.
Big Wheels keep on turning…!
A dynamic online presence is crucial these days for craftspeople, manufacturers, and distributors to stay competitive, attract recurring customers, and keep on turning profits. Your eCommerce catalog website combined with direct mail catalogs can be very effective tools for your 2014 toolbox.
“But I don't want to sell online or show my pricing.”
The primary reason for any business to have a website is to create sales and leads. Online product catalogs display detailed information and photos about your great products, thus helping generate more sales orders in an organized, user-friendly manner. No need to have an “Add-to-cart” button, you can display a “Request Pricing” or “More Information” button as your “call to action” instead. And here's an extra bonus: Your website will be much more user-friendly since it's organized into categories, is searchable, and contains text easily indexed by Google and the “other” search engines.
Gain effortless social sharing and meaningful email marketing
With an eCommerce catalog website, you can easily display social sharing and follow buttons for each and every product page. Using your email marketing (are you doing email marketing?) you can share direct links to specific products to your leads and distributors lists. Add an Email Sign-up form to your website, maybe a Chat Module, and now you have a truly dynamic online hub to start engaging visitors. Great for your sales staff – great for your distributors – and awesome for your bottom line.
5 quick advantages of eCommerce catalogs:
- Makes better stats reports and analytics possible on a per product basis because each product page is an attractive, informative landing page
- Creates an always fresh, searchable, consistent view of your products – updateable by you
- Allows for easier product comparisons and highlights popular products
- Promotes relationship and lead building
- Improves and personalizes customer experience and distributor engagement
This post is from Stacy Layman, Director, Internet Marketing and Creative Services at Bright Green Path Web Solutions, a North Florida based Web Solutions company. Stacy specializes in web design, eCommerce, SEO, and Internet Marketing. She is passionate about combining creativity with technology to help women-owned businesses grow. Feel free to reachout to her at [email protected] , @brightgreenpath on Twitter, or connect on LinkedIn. This post was originally posted by Stacy at brightgreenpath.wordpress.com .
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