Making a Great First Impression

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Making a Great First Impression

You’ve got 6 seconds to grab my attention, I’m too busy to look too hard, you’ve got to get me at “hello” or don’t  bother at all.

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Then if you get my attention, you’ve got 1 paragraph to hook me, if you don’t, “Meh”.

Now, if you’ve been clever enough to have gotten my attention, you’ve got 3 paragraphs to tell me your story, if it’s any longer I’m not going to read it, in fact, any longer than 4 paragraphs in total and it might as well be a novel, and seriously, who has time to read those things anymore?

The moral of this story is this;

  • Your copy needs to look attractive to your target reader; therefore you need to know your audience.
  • The content in the initial paragraph needs to look interesting to your audience, therefore you need to write concisely but tapping directly into your target audience’s interests.
  • And thirdly it needs to look simple. Anything too long or complicated is going to be skipped, deleted or simply ignored.

Remember in order to make a great first impression;

  • Less is more
  • First impressions do count
  • Use the KISS theory and keep it simple
  • And most importantly KNOW YOUR AUDIENCE!

 

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