Halloween has just passed, and believe it or not, holiday shopping has begun. Some of my retail clients sell up to 80% of their yearly revenue between November 23rd and January 15th. With so much at stake, it’s important to make the most out of holiday marketing. With that in mind, here are a few easy tips you can use to maximize your holiday marketing. Some of these solutions can be implemented within 48 hours or less. With Thanksgiving right around the corner, it would be best to get started on these strategies sooner rather than later.
- Holiday Gift Guides
Showcase your products to make it easier for customers to buy
Although the day after Thanksgiving is technically considered the start of the winter holiday buying season, most buyers are researching what they want to buy right now. As a matter of fact, 47% of all holiday shopping is done online, and a whopping 90% of customers will search online for a product before buying it. There is no easier way to sell more than to have your products featured in a gift guide. Your guide can be organized by price point ( The best gifts under $50 for women) Interests ( The hottest gifts for the sports fan), hobbies ( 10 gifts every gardener should have) and more. The possibilities here are endless. Many companies pay to be part of print ads for guides, but this can be a huge waste of money. It’s your ad, it should feature only your products.
Nothing highlights your products or services better than video. A video gift guide will highlight the features and special offers you have for the holidays to maximum effect. This guide can be inserted into your website, or you can market it virally using Youtube and Facebook. I would prefer to use Youtube over Facebook for holiday gift guides, because although Facebook and Youtube have about the same amount of users, Youtube ads are much more cost effective. There is also less competition on Youtube, as 58% of retailers use Facebook to market online, while only 36% are using Youtube. SocialWise Media Group can professionally produce your holiday guide and have it ready to market your products in as little as 3 days. We will help your holiday guide be successful with $100 in Pay Per Click ads for free. After all, tis the season to be sharing. Call 1-800-343-4864 for more information, or visit our website
- Upsell offers
If a customer is in your store or website, you have already won half the battle. Why let those dollars go elsewhere? Take cues from your customer and make recommendations on other items that would complement their purchase. Say a customer is purchasing a child’s bicycle. They will probably need a helmet, knee pads, and a warranty. By all means, offer those items! A good rule of thumb is that to be most effective, the upsell value should be no more than 60% of the value of the initial purchase.
For more information on marketing for the holidays, check out our free, on demand webinar, Holiday Marketing Maximized.
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