Pitches can be the some of the most diverse pieces of writing in marketing and public relations. Not only do they have to be appealing, but they also need to attract readers using concise yet descriptive language and provide almost all of the information related to your product or service.
It may seem like an impossible task, but our Marketing Maven experts have weighed in on what it takes to create a fun and appealing pitch that is sure to get your product where it wants to go.
First, let’s start with the basics. Pitches are often confused with press releases, but they are two different creatures! To learn more about how pitches and press releases differ, see our post here.
It sounds counterintuitive but you don’t want to throw a pitch that will strike out. To keep it clean, simple, classic, yet with a bang, the fastball pitch is one that is short and simple. Less is always more. Throw it to them straight—present your product in a short, sweet, and concise manner that is to the point. If you cannot grasp the concept of your pitch or product in a short-time span, then how can your readers?
The curveball pitch starts with a strong hook that is straight to the point and delivers with points that maximize on your product’s innovation. The reader should be left thinking, “it does what?”
The Knuckleball pitch is one that has little or no spin, yet captures the attention of the reader. Though it may not have a “bang” like the fastball, it covers all the bases and provides all the information necessary. Just as the knuckleball pitch is hard to throw in baseball, the knuckleball pitch is hard to hold attention but will easily capture readers.
Our Account Executives at Marketing Maven have done their fair share of pitching. Here is what they had to say are their keys to success:
Social Media Manager and Account Executive Aljolynn Sperber shares that, “getting straight to the point in 25 words will get reporters to read the email.”
Account Executive Elizabeth Maxim suggests that, “it always helps to think of a catchy title. After all, you don’t have a chance if you can’t even get them interested in reading the email!”
Hispanic Media Manager and Account Executive Mari Escamilla suggests that when writing a pitch, “make sure your opener or hook isn’t full of fluff. Include a real stat or quote from a reputable outlet to substantiate the topic. Also, coining a term or phrase helps show a trend.” Marketing Maven Account Executives have coined terms like “Second-Hand Snoring” for ZQuiet and “Summer Brain Drain” for Focus Education.