An example of a really great way to stay in touch with a customer during a project! This comes to us from 1-800-POSTCARDS. Remind you of something?
OK this is EXACTLY what Domino’s is doing with pizza. If you order online with Domino’s, you’re told exactly who is making your pizza in a personalized message. It makes the process seem SO much more human and friendly.
And no, I’m not admonishing 1-800-Postcards for doing what Domino’s is doing. I’m congratulating them. (In fact, they may have been doing this for years – I don’t know). But it demonstrates to me, this very important question you should be asking yourself:
WHAT CAN YOU LEARN FROM THE SUCCESSES OF OTHERS? HOW CAN YOU USE THEIR STRATEGIES IN YOUR OWN BUSINESS SYSTEMS TO INCREASE REPEAT-BUSINESS?
In the case of 1-800-POSTCARDS, they’ve seriously made me super excited about buying from them again and this is before I’ve even received the product. And how cool is Eddie?!!?!
So what can you add to your business system? Especially if you are service-based, what can you give to your client in the way of love or transparency while they wait for the project to be delivered?