How to Write a Business Plan – An Epic Saga (not really)


Writing a business plan is an extremely important step to starting a business. So when Kim and I started Project Eve, we thought it best to get our idea down on paper. Easier said than done. Despite the fact that both of us had MBAs, we found the process and specifics extremely challenging. 


We immediately turned to what I have come to call the “University of Kim” or “Kim State” aka “the internet”. We were masters at searching and finding great resources on the information superhighway. Well, that was a big hot mess. We found 50 million articles that danced around the capital “B” business capital “P” plan but none really gave us the specific tools we needed to complete a formidable brief.

It was annoying, upsetting, frustrating. We couldn't even figure out how to get our idea on paper. 

One night when I was surfing between Huffpo and TMZ, I somehow clicked on Tim Berry's website Palo Alto Software. Software was a big word for me, but the site looked legit. I mean he had been written up a gazillion places. Pretty good huh. Then it got better. He was offering up 500 Free Sample Business Plans. I mean who does that. Once I perused the plans, I realized how effective the software was and decided to download LivePlan for Project Eve. The software provided a detailed template for us to fill in and allowed Kim and I to simultaneously edit into the document from New York and SF without having to email it back and forth. Genius. 

I hate writing blogs. It's not my thing. Promotional product blogs. Yuck yuck yuckity yuck. I will however say that this software worked for us. It made our lives easier. So, like finding a good pair of shoes on sale I thought I would share. 


Business Plan Pro


Sales and Marketing Pro


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Meridith Dennes is a co-founder and the CEO of Project Eve LLC, a leading women's lifestyle media company online including some of the web's best loved communities including the eponymous Project Eve, Getting Balance, Project Eve Moms, Project Eve Money and Scary Puppy Silly Kitty. With a digital readership in excess of 20+ million monthly uniques, and over 1 million social media followers, Project Eve provides the news and resources to inspire and empower women. Meridith also works as a digital consultant and social media strategist and has worked with several Fortune 500 companies to help increase brand awareness and improve social media engagement.Meridith holds a BA from Northwestern University and an MBA from NYU's Stern School of Business. Prior to founding Project Eve, she spent 15 years working in investment banking. Meridith currently lives in Vermont with her husband and 2 daughters and spends her free time teaching skiing, practicing yoga, hiking and snowshoeing.