Tell us about your entrepreneurial product or service.
After breast cancer, chemo and radiation, I suffered dry cracked painful heels. I tried several products on the market, non of which worked. After much research I found 60% of the products on the market contain parabens. Parabens test positive for estrogen, estrogen positive breast cancer is the most common breast cancer in the US. I went on a mission to invent a product to repair cracked heels that is paraben free and works. I spent 2 years with a chemist developing the correct formula and design of Hutt's Heels.
What inspired you to launch your business idea?
I tried 5 products on the market for cracked heel repair and non of them worked. I started to research ingredients that would repair cracked heels. Once I started researching ingredients I also looked into ingredients used in current products. I found 60% of the current products contained parabens.
After going thru chemo and radiation for breast cancer I have been advised to avoid all products that contain estrogen, since my cancer was estrogen positive. It was at this time I decided to invent a product that is paraben free and really repairs cracked heels.
What problem does your business or organization solve?
A healthy cracked heel repair product that actually works.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Convincing stores to carry my product over existing lines.
Give us one word that people might use to describe you.
Driven, survivor, hardworker.
How has Project Eve helped you and/or your business?
Not yet, hopeful that will change. Would love assistance in promoting Hutt's Heels to women.
Give us an insider tip that relates to your industry or startup story.
FDA does not monitor beauty products, too many products on the market with ingredients that are known carcinogens.
Company: Hutt's Heels
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