Internet Research Steps

Internet Research Steps

Women entrepreneurs and those who are considering starting a business will find a wealth of information at their fingertips on the Internet. However, it’s easy to get sidetracked on the Internet with irrelevant information that may be interesting, but doesn’t provide data what you need. Focusing on proven Internet research steps will help you achieve your information goals more efficiently.

Focus Your Search Goal
One of the most important Internet search steps you can perform is clarifying exactly what you’re looking for. If your goal is to find information on funding sources for women’s businesses, search “funding women entrepreneurs” or a similar targeted goal. A simple term like “business financing” will turn up a much broader range of information that you will have to sort through, taking up more time than is necessary.

Understand Search Criteria
Search engines try to make it easy to find your subject. However, it may draw up a great deal of extraneous material as well. Understand that search engines function most effectively when you narrow the phrasing down to a few words. “Marketing” with your town or city’s name will yield better results than if you used the word “marketing” alone. Focusing searches with your location will also provide relevant information on social media that will make it easy for you to find the services that are most useful for your area. Keep this in mind when you are launching your own social media marketing campaign. It can help you to find the customers closest to you who need your products or services.

Look For Reputable Sources
Keep in mind that anyone can write a business blog that may or may not offer correct information. Instead, include in your Internet research steps a clear focus on government, business associations, manufacturer’s associations, universities and other such credentialed sources.

Refine Your Search As You Zero In
Women entrepreneurs often have many demands on their time. Avoid getting sidetracked by seductive sites that offer “fluff” information. Refine your searches as much as possible to zero in on the data you need.

Bookmark Important, Information-Rich Sites
There’s nothing more frustrating than knowing you’ve seen information on the Internet that you can’t refer back to when necessary. Make a file of “Useful Sites” and copy/paste the URL and brief note about what’s there. Adding this action to your Internet research steps can save you hours of hunting for a site that has significant information about your particular problems and questions.

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Meridith Dennes is a co-founder and the CEO of Project Eve LLC, a leading women's lifestyle media company online including some of the web's best loved communities including the eponymous Project Eve, Getting Balance, Project Eve Moms, Project Eve Money and Scary Puppy Silly Kitty. With a digital readership in excess of 20+ million monthly uniques, and over 1 million social media followers, Project Eve provides the news and resources to inspire and empower women. Meridith also works as a digital consultant and social media strategist and has worked with several Fortune 500 companies to help increase brand awareness and improve social media engagement.Meridith holds a BA from Northwestern University and an MBA from NYU's Stern School of Business. Prior to founding Project Eve, she spent 15 years working in investment banking. Meridith currently lives in Vermont with her husband and 2 daughters and spends her free time teaching skiing, practicing yoga, hiking and snowshoeing.