When you think about marketing, do you feel stuck?
Maybe lost? Confused? Stressed?
A lot of small business marketing strategy consist of throwing spaghetti against the wall and seeing what sticks. Maybe they don't understand marketing, marketing trends, or advertising. So they try a little of this and a little of that.
And end up frustrated when they don’t get the results they expect.
This chaotic method can be extremely costly and ineffective. Especially for self-employed micro business owners who don’t have a huge marketing budget. So if your marketing strategy is stuck and you're not sure what direction to turn, here are three quick and easy ways to jump start your marketing strategy.
1. Choose the Right Niche
A niche is a focused, targetable portion of a market. It’s not the general market, which consists of all consumers. A niche is a small, specific, portion of the general market.
When choosing a niche, think of the following:
- it must have a history of wanting and buying your service or product
- easy to find and market to
- you must know where there are and how to reach them
- must not be too obscure or rare
- must not be over-saturated with competition
Remember, you can rule your niche, but you’ll never rule the entire market.
2. Create the Right Message
Everyone is busy. We see hundreds of marketing messages per day. They are everywhere! So your message must stand out from the crowd and grab your niche's attention.
You have to decide what type of message you want to create. Say the right things, and sales will come. Say the wrong thing, and your niche will ignore you. You have two choices:
- Create a message that adds something positive – money, love, happiness, enjoyment, etc.
- Create a message that removes something negative – stress, fear, failure, challenge, helplessness, etc.
Just think about your niche and what would entice your niche to pick up the phone. Here's a list of words that will help you write better sales copy.
3. Blast Your Message to Your Niche
You've done the hard part, and now you're ready to blast it to your niche!
Add it to your existing advertising channels including:
- website and/or blog
- social media
- special business cards
- email list
Remember, part of the reason you chose this niche is because you know where to find them. Figure out where this niche is and make sure your message is heard.
Focus on One Niche, then Another!
Keep in mind I’m only suggesting you focus your marketing efforts on a niche, not narrow the focus of your entire business.
- You can ALWAYS add clients if they are a good fit
- You can ALWAYS have different clients in different industries
- Successful business owners can eventually dominate 4-5 niches
So start with one niche, then move on to the next. If your message doesn't grab their attention, change it and try again. The point is to focus your marketing and create a plan.
Take action, get yourself un-stuck and start moving in the right direction.
Liesha Petrovich is passionate about micro business education. Doesn’t sound sexy does it? But teaching micro business owners how to create success and freedom is. Learn more at Micro Business Essentials and follow her on Twitter
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