Tell us about your product or service.
I've been an internet marketing strategist since 1999. My business has helped hundreds of companies get their start online and improve their online marketing programs and skills. Most of my clients have been with me more than 7 years.
What inspired you to launch your business?
I wasn't the person you would have suspected to be in this business at all. In High school I got Ds in typing (yes type writer) class and stayed as far as possible from the Apple computer room (with a whoping 5 computers).
But in 1996 I had another small business and, long story short, I got connected to the internet. Without knowing what to do next, the tech who came out to set me up showed me a chat room.
Well my typing skills improved first but then I was curious about how people were putting up photos and pretty fonts… that started me down the path to experimenting with my own website on GeoCities. The next thing I knew, people were asking me to design for them.
What problem does your business or organization solve?
I found out early that it wasn't enough to just have a website. Clients were disenchanted when the sales didn't instantly follow so I pulled from my background in retail sales and my degree in business along with educating myself in the “new” technology of search engines to find out how to help.
Today it's not enough to even be on the search engines, it involves so much more but bottom line, when people come to a website and don't take an action resutling in sales – well that's bad news because you generally only get one chance to make a great impression online.
What has been your biggest challenge and how are you working to overcome it?
The biggest challenge is, I suspect, the same with any technology related business – you have to keep up! It's changing moment to moment and if you don't keep up you'll kill the business because clients want someone who knows what's going on.
Give us one word that people might use to describe you.
Enthusiastic although they also say I'm full of good ideas, that's how I got the name “Idea Girl”
How has Project Eve helped you and/or your business?
I'm new to Project Eve, been following on Twitter, but I like the idea of working with other women. I had clients sign up with me specifically because I was a woman – kind of a girl power thing.
Give us an insider tip that relates to your industry.
The average small business website gets under 50 visits a day. There is so much competition for the attention of an individual these days that you have to make each visit count. Even if they just sign up for a free brochure or newsletter, at least you've got something to work with to move that sale forward.
Company: Internet Idea Girl
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