What’s THAT About?
SEO (search engine optimization), COLIBRI knows, has a mysterious, somewhat out-of-reach feel to it. It doesn’t sound, well, like a super fun thing you’d really want to do on a Friday night. (But, it’s way more fun than you might think.)
- What, exactly, is it?
- How do you do it? and, COLIBRI’s favorite,
- Why should I care?
COLIBRI knows because she has had the exact same questions. These questions recently became urgent because COLIBRI (guess what?) is launching an e-commerce site called YogaLifeStyle shop.
As she was researching her site, she learned that e-commerce shops succeed or fail based on SEO. Yikes, thought COLIBRI, she better get SEO figured out and quick.
Bright Idea #1: COLIBRI Empowerment
Given how important SEO is, COLIBRI decided she wouldn’t try to optimize her site without help. So, she has hired fellow Eve, Wanda Anglin of SEO Buzz, to teach her how to optimize her site.
So far, this has been great.
Although Wanda and COLIBRI live in different states, Google Huddle allows them to screen share so Wanda can teach COLIBRI everything she needs to know about successful SEO.
Bright idea #2: Help an Eve Out
COLIBRI got the bright idea that if she is going to go through all the trouble of learning SEO, in true “no sharp elbows” style, COLIBRI will share what she learns as she goes.
COLIBRI wants this process to be an opportunity to learn about SEO with the Project Eve community. She is sure that many fabulous Eves can add to the discussion and in this way teach everyone more about what they need to know about SEO.
Question 1: What is SEO?
Answer 1: According to Wikipedia:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can refer to “search engine optimizers,” those who provide SEO service.
Sounds crazy, COLIBRI knows. Don't worry! Over the coming weeks COLIBRI will help you sort this stuff out so you will feel knowledgeable and confident–just like COLIBRI.
Question 2: How do I do optimize for search engines?
Answer 2: Stay tuned! Over the next several weeks COLIBRI will provide detailed information, using the example of her own new e-commerce site, about how to do SEO.
Question 3: Why do I care?
Answer 3: If you have a product, service or site you are promoting or marketing online, SEO is something you should at least understand. It is always possible to hire someone to do the work for you and many times, depending on your skills and interests, that is appropriate.
COLIBRI proudly stands for the empowerment of women through understanding technology. You can, COLIBRI doesn’t doubt, understand SEO and you can use that knowledge to power your success.
COLIBRI wants to know what you want to know about SEO, so don't be shy! Message COLIBRI through Project Eve or leave a comment.
Next week COLIBRI will explain how to find the right keywords for your site.
Anna is a Contributing Editor at Project Eve as well as a solopreneur and the founder of ANNACOLIBRI, an e-business specializing in values-based marketing, online publishing and web-presence. She knows and loves writing about content marketing (with an emphasis on values-based marketing), web presence, solopreneurship, alternative healthcare, spirituality/yoga, (single) parenting and topics related to older adults. Community building is important to her; she is a founding member of the San Francisco Eves. She believes some of her best ideas grow out of offline conversations. If you have story ideas or tips, please e-mail her at: [email protected] You can also follow her on Twitter at: www.twitter.com/annacolibri