You're broke, but determined to grow your business. Marketing to your niche allows you to create specific messages tailored for maximum impact. In Part 1, you created a great marketing message and advertisement. Now it's time to blast your message to your niche!
DIY or Outsource?
As in Part 1, I'm giving you the option of doing it yourself, our outsourcing some of it on Fiverr. You can pay freelancers $5 to do small marketing jobs for you. Again, I'm not affiliated with Fiverr or any of the freelancers. Each freelancer I'm suggesting comes with high ratings. Be sure to read the feedback on each before you use their services.
Maximize Your Website
Use your website as the platform for your new marketing strategy. Create a sales page, write blog posts, add pictures, video (see below), testimonials, articles, and any other relevant information that conveys your new message. If you don't have a website, create one free with Weebly.
Establish yourself as THE EXPERT in your industry. A great way to do this is to start writing articles. You DO NOT need to be a fantastic writer. Think of writing a how-to, recommendation, or your take on industry news. Aim for 300-400 words per article. Link every article back to your website.
Create an Email List & Newsletter
Permission marketing is simply brilliant. These people want to hear from you. If you don't already have an email list, you can use Mail Chimp for free. Once you have a mailing list, create a newsletter that is geared towards your niche.
Use the Hello Bar to drive more attention to your newsletter offer.
Create an eBook to Entice People to Sign Up For Your Email List
A great way to get people to sign up for your list is to give them something for free. Like an ebook. Put together a simple ebook from articles you've already written. A good place to start is a top ten list or a how to. If you want a step-by-step guide, check out 13 Steps to Write and Publish a Free eBook in 13 hours.
Create a Newsletter
When you have your email list ready, it's time to create newsletters or promote your blog posts, articles, etc. Mail Chimp has resources to help you get started and give you more ideas. Also check out their How to Create an Email Marketing Plan
Outsource (once you have an email list): I will create you a Responsive Email Newsletter for your Business or Personal Use for $5
Social Media Networking
Don't wait for your niche to come to you! Sure, you should put your message on your regular social media sites (Facebook, Twitter, etc.). By you can also find where your niche hangs out online (think forums & groups).
Facebook & Twitter are can reach broad markets, but there are thousands of niche social networks out there that cater to groups with more focused interests. Reddit and its Subreddits are a great place to start. LinkedIn also has hundreds of niche groups.
Find your niche and start networking. But don't jump into sales mode immediately. This strategy takes time.
Create a Video
Video ads are 40% more engaging than articles or print messages. This is huge! Take advantage of this by creating your own promotional video. There are several free and low-cost options. And don't worry, you don't need a lot of technical experience to do this. Check out Viddyad or Visible Spectrum and their free options.
Create color copies of your niche advertisement and hang them wherever your niche hangs out. Use a sandwich board or banner. Create posters and flyers. Pass out business cards or put them around town.
Outsource: Check out the Advertising, Flyers & Handouts section. Sometimes freelancers will put up flyers for you.
Referrals, or word-of-mouth marketing, is one of the cheapest and most effective forms of marketing. Ask business associates and existing clients for referrals. If you have a good relationship with someone, don't hesitate to ask for a referral. Maybe ask for an introduction or if they could pass your name along. You can join a networking group (just Google networking groups in your area) or you can rely on your existing connections.
Cross-Promote with Other Local Businesses
Figure out where your niche is, and partner with that business. You can't partner with businesses that are in direct competition with you. Rather, find a complementary business (think real estate agent partnering with a mortgage broker) and offer a special promotion for each others customers. You get free advertising and get to offer customers special perks. Win-win!
Host an Event or Open House
If you have a physical location you can host an event or open house. Maybe teach a special class or host a group meeting. Invite people to come to an open house to see your new line of products. You don't need anything fancy, but do promote a special offer for that day only. Find ways to invite your niche market. Keep it low-cost and promote the event on all your social media channels.
Get Involved in Community Events
If you want to build your brand in your local community, try volunteering at community events. Or donate your products or services for auctions or raffles. Focus on any non-profit that is related to your niche. This may sound self-serving, and it is. But…it's also a great way to connect with your niche, and do something positive for your community. Again, a win-win.
I've given you lots of ideas and suggestions. I've even given you ways you can cheaply outsource it. But here's the thing…unless you get to work, it's just words on the screen.
You can rescue your business, and solve your marketing challenges without a huge budget. Take real action TODAY to get your business moving in the right direction.
Got a great free or low cost marketing idea to add to the list? Leave it in the comment section!
Liesha Petrovich is passionate about micro business education. Doesn’t sound sexy does it? But teaching micro business owners how to create success and freedom is. Learn more at Micro Business Essentials and follow her on Twitter
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