Role Of Website Development In E-Commerce

Entrepreneurs and businesses must utilize the power of online technology to capture niche markets. There has to be a focus on optimizing a website through content organization and mobile development.

Effective Website Presentation Of Products & Services

Modern businesses must take advantage of websites that could promote products and services in a simple way. According to this article, life insurance plans can be presented concisely on a single Web page that also has a call to action. Stuffing a page with too much promotional and informational content can overwhelm potential clients. It is important to break up information into lists and other sections such as headers.

The use of hyperlinks is also critical in user-friendly presentation of financial services. For instance, a Web page about life insurance can link to another page that contains a download option for an in-depth brochure. Simple tools such as payment calculators could also be posted as hyperlinks that discuss life insurance policies. The final paragraph of any introductory Web page should end with a soft call to action for purchasing financial packages or at least getting a quote.

The Universal Convenience Of PDF Documents

Sometimes, it might be too challenging to create custom scripts and HTML coding to present certain content on a single web page. Promotional content that features unique layouts of text and photos is best presented in PDF format. Instead of creating an entire Web page about a product or service, a simple introduction can be posted featuring a hyperlink to an entire digital brochure that's available for download as a PDF file.

A PDF file must be created with a special program such as Adobe Acrobat. Uploading such a file to a Web server only takes minutes. Once a PDF document is successfully posted on a website, visitors can download it quickly. Nearly every Web browser supports files in PDF format. Sometimes, files could be opened in another browser window or tab without the need to actually download content to an internal hard drive. The beauty of PDF is that hyperlinks can be inserted into text. Additionally, it is easy to print documents in this format as opposed to Web pages that might produce layout glitches during the printing process.

Applying Responsive Web Design

A modern website should have a responsive web design in order to maximize potential visitor traffic. Traditional HTML coding is not friendly for mobile platforms such as Android and Apple iOS. With the advancement of HTML5 and CSS3, websites can now be optimized for smartphones and tablets. Taken to another level, mobile developers could apply advanced back end scripting to make a website optimized for mobile and desktop browsers. The beauty of responsive Web design is that a single website is available in different versions depending on the device of the visitor. Automatic scripts adjust the layout of content based on the type of Web browser that is detected. Mobile development in modern Web design is a key component to successful online operations for any business.

< Share small business news, blogs and social media tips with Project Eve's community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog