If you are planning a website, or even if you already have one, you need to optimize for search engines. Your optimization will depend on:
- The type of product or service you are offering and
- Your target audience
COLIBRI is going to suggest a doable plan for you based on the following tools and assumptions:
- You have already figured out your product or service.
- You have a target audience.
- You use WordPress for your site and blog.
- You have a Google account.
- You are optimizing for the Google search engine.
- You use Apple products.
If not all of the above applies to you, stick with COLIBRI because reading these articles will still provide you with an easy peasy preview of what SEO involves.
So, let’s get started with how to choose the keywords you will eventually test.
Step 1: Generate a list of keywords to test.
Go to your Google search bar and type in a basic keyword. In COLIBRI’s case, because she is launching an e-commerce based on yoga, one word she will choose is “yoga.” She types in yoga a, and here’s what she gets:
These results are what people are actually searching for when they search on Google. Be sure to set your search on global, not personal, search results.
“Yoga a” didn’t yield much that COLIBRI would use for her e-commerce site, but “yoga b” did.
Go through the entire alphabet in this way and you will have a great list with which to start.
Step 2: Google Keyword Tool
Sign into the Google keyword tool. You will come to a screen that looks like this:
Now, enter all of your yoga plus letter search ideas, which looks like this:
Step 3: Download Your Keywords
COLIBRI uses Apple's Numbers, but Google offers an option to download your data to a “CSV for Excel” option. If you don't use Excel, downloading your data and importing it into a spreadsheet is still very easy.
Make sure to choose the following options under “columns” on the right hand section of the tool. That way, you'll have all the information you need to make great choices.
Step 4: Analyze Your Data
This is where it gets fun. You will have information about:
- How competitive each term is (hint: you are looking for terms under .5)
- How many people search for each term. (hint: low competition, high volume terms are golden).
- CPC (Google's cost per click for Adwords) and
- Information about search trends per term over time (starting in column G on COLIBRI's spreadsheet).
After you've imported your data, create one more column, which you can call “uses” for ideas and inspirations that come to you as you analyze your data. These might include:
- Blog posts
- Product or service ideas and, of course,
Here's what your spreadsheet will look like (depending, of course, on the program and settings you use):
Step 5: Make a List of Words to Test
Now you'll put together a list of words that are relevant to your business, high volume, and low competition.
Get started on these steps and let COLIBRI know how it goes in the comments section.
Next week's post will cover how to test the keywords you've chosen to find out which ones are best for your business.
SEO COLIBRI Style is a how-to series created especially for Project Eve explaining SEO (search engine optimization) for beginners like her. COLIBRI is consulting with fellow Project Ever Wanda Anglin of SEO Buzz to make it happen.
Anna is a Contributing Editor at Project Eve as well as a solopreneur and the founder of ANNACOLIBRI, an e-business specializing in values-based marketing, online publishing and web-presence. She knows and loves writing about content marketing (with an emphasis on values-based marketing), web presence, solopreneurship, alternative healthcare, spirituality/yoga, (single) parenting and topics related to older adults. Community building is also an important to her; she is a founding member of the San Francisco Eves. She believes some of her best ideas grow out of offline conversations. If you have story ideas or tips, please e-mail her at: [email protected] You can also follow her on Twitter at: www.twitter.com/annacolibri