It's the new year and my theme for 2014 is simplicity. I love some of this word’s synonyms and what they represent … straightforward, uncomplicated, humility. Some of our greatest inventors, scientists, philosophers and poets alike assert that simplicity is one of the most important qualities any work of art can demonstrate:
- “Simplicity is the ultimate sophistication.”— Leonardo da Vinci
- “Everything should be made as simple as possible, but not simpler.”— Albert Einstein
- “Beauty of style and harmony and grace and good rhythm depend on simplicity.”— Plato
- “Simplicity, simplicity, simplicity!”— Henry David Thoreau
Simplicity is facilitated by clarity. Clear thinking enables thoughtful, creative dialogue and helps identify a point of differentiation. Yet, making a brand simple can sometimes be very complicated. Counter intuitive perhaps, but true. Many organizations approach brand strategy with simplicity as a primary goal, only to find that simplifying the message is the most difficult job of all.
Need a new perspective or some clarity for your brand? Call us. As true in business as in life … why complicate things?
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