Social Media Tools in the Workplace

social mediaSocial Media Tools in the Workplace

While men buy into the productivity of social media use in the workplace more than women, more women actually use those tools for collaboration than their male colleagues.

new study from Ipsos commissioned by Microsoft found that 46% of respondents believed that their work was more productive using social media tools. Breaking that down by gender, 49% of men believe they get more work done using social media, with 44% of women making the same argument.

Like any other survey sponsored by a big corporation, there's a hidden message. In this case, Microsoft wants to push increased use of social tools in the enterprise, particularly with its stable of Yammer products, and SharePoint.

The survey results about on the actual use of social media were interesting across the genders. Women were found to be more likely to use social media in four of the top five implementations of social media: communicating with colleagues, sharing/reviewing documents, communicating with clients and promoting a work-related initiative. Men were more likely to grow their own professional networks, the survey found.

Social Tools in Workplace infographic

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Meridith Dennes is a co-founder and the CEO of Project Eve LLC, a leading women's lifestyle media company online including some of the web's best loved communities including the eponymous Project Eve, Getting Balance, Project Eve Moms, Project Eve Money and Scary Puppy Silly Kitty. With a digital readership in excess of 20+ million monthly uniques, and over 1 million social media followers, Project Eve provides the news and resources to inspire and empower women. Meridith also works as a digital consultant and social media strategist and has worked with several Fortune 500 companies to help increase brand awareness and improve social media engagement.Meridith holds a BA from Northwestern University and an MBA from NYU's Stern School of Business. Prior to founding Project Eve, she spent 15 years working in investment banking. Meridith currently lives in Vermont with her husband and 2 daughters and spends her free time teaching skiing, practicing yoga, hiking and snowshoeing.