Startup Stories: Dry Babe Absorbent Sleepwear for “Hot” Mamas

Founder & CEO of Dry Babe, Wendy Collett, in a Dry Babe Chemise

Tell us about your entrepreneurial product or service.
Dry Babe® is a start-up company dedicated to providing women experiencing night sweats with state-of-the-art sleepwear that will absorb moisture while also wicking it away from the skin. Not only will night sweat sufferers get a better night's sleep due to no longer being woken up feeling cold, wet and clammy, but they will also enjoy the fun & flirty style and the luxurious softness of Dry Babe® sleepwear.

The founder of Dry Babe® , Wendy Collett, is herself a night sweat sufferer. After months of interrupted sleep, she decided that there had to be a better way and set off on a mission to find a product that would absorb her nighttime perspiration.

After much research, which included both product and fabric trials, Wendy had what she could only describe as a Eureka! moment. She had found the type of fabric that would not only wick away sweat, but more importantly, would absorb it too. From there, Wendy worked with fabric manufacturers to tweak the composition of the fabric so that it would also look great on the body and feel great to the touch. The fabric works by absorbing moisture from the skin, leaving less moisture to be wicked away by evaporation. The fabric was also carefully selected so that it would be oh-so-soft and luxurious to the touch.

Wendy's original plan was to just have a few nighties made for herself. After discussing the project with friends and acquaintances, she realized that many women are suffering from the effects of night sweats for a variety of reasons. She could no longer keep her discovery just for her own use when there are countless women who would also benefit from a product that both absorbs and wicks away moisture. That was the moment Dry Babe® was born.

What inspired you to launch your business idea?
Night sweats effect health in many ways but the main problem is the lack of sleep that comes with it. After years of interrupted sleep, and the associated fogginess, memory lapses, feelings of being tired all the time, once I had the solution, I just could not keep it to myself.

What problem does your business or organization solve?
Sleep interruption due to night sweats.

What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Getting the word out to the women who will love this product. Working to overcome it by partnering with wonderful organizations like this one.

Give us one word that people might use to describe you.
tenacious

How has Project Eve helped you and/or your business?
Project Eve has given us a platform upon which to tell the world about Dry Babe.

Give us an insider tip that relates to your industry or startup story.
Polyester wicking sleepwear does not work. Polyester traps heat. “Wicking” sleepwear needs air circulation to work well. The manufacturers of these garments should be ashamed of themselves. If these garments has worked, there would not be a Dry Babe.

Company: Dry Babe

Website: http://www.drybabe.com

Follow my organization on social media here:
@DryBabe
https://www.facebook.com/drybabe?ref=hl
http://www.pinterest.com/drybabe/boards/, http://www.pinterest.com/drybabe/boards/
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2 COMMENTS

  1. I really like your product. And you know there is a huge need for it. Its a great idea.
    I believe there really are no shortcuts here , but persistent and aggressive marketing via various channels. My personal opinion there should be three key strategies :

    1. Targeted promotion to woman groups. Building a referral base via social media.
    2. Building relationship with small merchandising firms.
    3. Building education and referral groups with nurses in nursing schools.

    Thanks/Subs
    Founder : Project Starfish America