Tell us about your product or service.
3FLOZ is a travel lifestyle retailer. We started as an e-commerce site carrying only travel size versions of top beauty and grooming brands. We've now expanded to include travel accessories and other items we see as part of the “curated travel lifestyle” of 3FLOZ. This year we also launched fully automated retail stores in major US airports including Dallas, Houston, Las Vegas, New York, Minneapolis and Raleigh.
What inspired you to launch your business?
My now business partner Kate Duff and I used to work together at Archipelago Botanicals. I was the Brand Manager and she was the Sales Manager. We used to travel together for work all the time and we realized very quickly that we had very different packing styles. I would do whatever I needed to do to not have to check a bag so I could get to the airport 30 minutes before my flight. Kate would pack at least one large suitcase, regardless of the length of our trip (sometimes two) because she wanted to have everything with her to make her hotel feel just like home (down to her robe and slippers). Unfortunately my packing style meant I sacrificed my beauty routine while away by using hotel products or, as it happened often with Kate, using my travel companions products.
I thought, what if there was one place you could go to get all of your favorite products in travel friendly sizes? 3FLOZ was born.
What problem does your business or organization solve?
To check or not to check! No seriously. No matter the size of your suitcase or whether you choose to check or not, anything you put in your suitcase leaves less room for something else. The idea of packing more liquid products than you'll need for your trip means you're losing space for other things that can enhance your trip. For a business trip that might mean an extra pair of shoes in case your meetings turns into drinks and dinner.
We also solve the problem of feeling like you're at home wherever you are because you're using your own products. Hair and skin can react to different environments while traveling. The more you can keep your routine the same the less risk there is of a breakout, a frizz fest or any other kind of beauty disaster.
What has been your biggest challenge and how are you working to overcome it?
Beauty and grooming products are so personal to people. We get a lot of really passionate travelers suggesting items for us to carry but we need to stay true to our vision of what 3FLOZ is and the brands and products that make up our “curated travel lifestyle”.
Give us one word that people might use to describe you.
I need two: no nonsense.
How has Project Eve helped you and/or your business?
There's nothing more important that connecting with fellow entrepreneurs, regardless of where they are in their journey.
Give us an insider tip that relates to your industry.
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