Time is Not a Twinkie! Learn to Use Time Wisely in Your Small Business

Time-not-Twinkie-1Some small business owners treat time as if it were a Twinkie. With no expiration date, time is frittered away on useless, non-income producing activities. No wonder many small business owners are underearning and overworked.

Best Used Before…

Each minute that tics off your clock is gone forever, especially if you're a service provider where time is money. As a service professional, you can't produce more time to replace that which is squandered on non-goal achieving business activities.

You can, however, use your time strategically and transform your business with these 5 practices:

1. Set clear goals. Goals that are crystal clear inspire, motivate, and direct your behavior to those activities that continually move your business forward. Make sure your small business is heading in the right direction with this free Goal Setting Workbook.

2. Plan your moments. Time easily slips away without a plan. As a small business owner, you want to experience a steady, sustainable growth within each moment of time. Download the Core Business Assessment and discover the activities to plan for that grow your small business.

3. Focus each day on high priority activities. Have you noticed you have more to-do's than time in your day? When priority activities – those that contribute directly to your small business goals – are first on your to-achieve list, they get done. Learn to identity high-priority, high-producing activities each day with the Daily Goal Planner.

4. Set boundaries. Do you let others stealing your high-valued time? When non-essential, non-priority distractions and interruptions are allowed, critical goal-achieving time expires. You can actually achieve your goals with greater ease and less stress when you create parameters that support your goal-achieving time.

5. Respect commitments made to yourself. How well do you honor promises to yourself? Did you commit to 2 hours of strategic thinking this week yet never got to it? Did a more fun offer come along? Did you poke around on Facebook until it was too late to start? You wouldn't disregard a promise made to a client. Why, then, would you disrespect a promise made to yourself? Run your business without regret. Keep your word to yourself. 

Even milk has a longer expiration date than time. Place a value on your time. Learn to use your precious time to your greatest benefit for your business. Remember, time is not a Twinkie.