What’s in A Name? Everything.

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What's your name?

Gieriet.

Pardon me?

Gieriet.

Oh.

Rhymes with Harriet but with the sound of ‘J'.

Oh.

But what is in a name? Everything. Yes. Everything.

Last week my husband returned from the dry cleaner elated because Julie, James and June said they would do anything to help repair his frayed pants because he is one of their “favorite customers.” Why? Well, I suspect it is because he is a really nice guy. Also, he is a good (paying!) customer. But that's just not enough to make the “favorite customer” mark. The real reason? I truly believe it is because he took (and takes) the time to get to know names. Dry cleaners, doormen, repairmen, crossing guards – you name it: he takes the time to ask their name.

Can you even imagine how flattered I am when someone takes the time to not only ask my name but also remember it? I will tell you: it is meaningful. Very.

Become a “favorite customer.”

It's all about the name.

Ask it.

Remember it.

Best part? It will cost you nothing.

Gieriet Bowen has her finger on the pulse of digital and start-up businesses, with a particular interest in those Chicago-based. She is Co-Founder of Up n Running, (‘a community of lifelong learners keeping you in the know and taking the intimidation out of technology.’); and an advisor to several digital start-ups, one of which, The Licorice Project, serves the breast cancer patient, her family and friends. Gieriet can be found on: Twitter @gieriet, or her blog ConnectedChicagoMom, business loving mom making connections on and offline.

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