Why all women need a strong LinkedIn profile

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linkedin profile
linkedin profile

Why all women need a strong LinkedIn profile

Women are natural relationship builders. We excel at reaching out and building friendships. But reading research from the Boolean Black Belt Sourcing we seem to be falling behind on our use of LinkedIn. At one time there were fewer women on this professional platform than our male colleagues, but now this is one gender gap at least that has closed.

So why are there so few of us in the top 100 LinkedIn users, only 5 to be precise?

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But does that even matter truthfully? Do we really have to get into a “mine is bigger than yours” spitting contest?

Perhaps more importantly we should ask what it tells us, if anything, about the way men and women network.

  • Men are more willing to be transactional networkers than women and engage with people they don’t really know, or even know at all.
  • Women tend to prefer fewer and more personal connections.
  • Women are reluctant to self promote – in fact many don’t even know where to start.
  • Women don’t like to network professionally with friends but men convert business contacts into friendships
  • Women are embarrassed about their age and appearance. I know many women who won’t even put a photo on their profiles.
  • In an era where 100% of recruiters tap into LinkedIn at some stage in the hiring process and creating a personal brand and raising professional visibility is of paramount professional importance, all women should have a 100% complete LinkedIn profile. It shows we care about our professional selves.

We should have a powerful summary and professional headline. It shows we know our transferable skills.

We should have three success stories under each position. It shows we know what we have achieved and are willing to share.

We should know how to use this effective professional tool with over 200 million users worldwide. It shows we’re up to date.

So if:

Creating a LinkedIn profile scares you,
Or you are confused about navigating your way around all the bells and whistles of endorsements, recommendations and updates spins your head.
Or you just want to understand how to maximise the benefits of being in a global network
Find out how! This is one of the best professional networking tools for busy women. You just need to know what it can offer.

Join us in the 3Plus eWorkshop on July 15th, Leveraging LinkedIn to advance your Career.

Author: Dorothy Dalton www.3plusinternational.com

11 COMMENTS

  1. I make the effort to use my LinkedIn account every day if possible. I think it’s a wonderful tool that can promote and strengthen not just your business, but also your business self. Missing out on this vital resource due to the simple factor of gender seems a shame, but unfortunately it’s a common occurrence. I think most often I know women who find it awkward to self-promote, and that’s where their reluctance to use LinkedIn stems from. But that reluctance is something that can be conquered, and once it is, women will stand clearly and purposefully next to their male counterparts on LinkedIn.

    – Bola Oloniakin
    Creative Head & Online Strategist | GTechDesigns
    http://www.gtechdesigns.com/

  2. As an image stylist, I do think many business women don’t invest enough time in themselves. Easier said than done is true, particularly when many have their second job to start, once they get home… ;o)

    Looking great all the time is a real pressure. Men get away with being unshaven, women don’t if they forget their make up… Women have more lumps and bumps and closer fitting outfits versus men who typically wear loose fitting suits. Therefore the day always starts harder too.

    Using a stylist is not an admission of failure, it’s recognising there’s an easier way. I’ve helped 100s of women and they will tell you it was a great investment (they wished they’d done sooner too).

    Being selfish a few times each year is a must. Dressing well is also powerful mentally and should never be underestimated.

    I have just launched an app for iPhone and iPad that helps women dress perfectly for their body shape – My Shape Stylist (worth a try!)

    I would also recommend seeing a colour consultant to establish what colours work with your complexion, rather than drain you. It makes all the difference in photos, if you are in the right colour (you don’t need a tan) and looking healthy even if you are suffering a tiring week, helps you stay motivated to the weekend!

    Cristina Holm (aka My Shape Stylist)
    http://www.myshapestylist.com
    http://www.cristinaholm.com

  3. Some words disappeared in my above post:

    …many have their SECOND JOB to start…

    …they will tell you it was AN INVESTMENT…

    …for iPhone AND IPAD that….

    Thanks

  4. Thanks for this. I’m still fairly new to LinkedIn, but this article motivates me to dive in and get involved.