A business’ commercial success does not depend so much on the quality of the products or services that constitute its focus, but on the kind of managers it has. While people have various definition of success, failure is usually described the same way, and it is the result of a set of reasons, most of them related to the people managing the business:
1. They don’t assess their strengths and weaknesses objectively.
A thorough SWAT analysis is the bottom rock of any business’ commercial success. Knowing which your strong points are will give you an idea of your competitive edge on the market. On the other hand, being aware of your weaknesses means you can prepare your marketing plan so that you can avoid getting hit exactly in your soft spot. For instance, if your strength lies in the effectiveness of salesforce, you can plan an aggressive sales campaign. If your weak point is customer support, you can plan ahead, preparing FAQs and documentations for your customers. Try to avoid the disaster while you still can, and the best way to do so is to look at your forces and flaws objectively.
2. They procrastinate.
Successful people have a special routine, which is totally different from that of an ordinary person. If you want to achieve success, you should know that procrastination is not the way towards it. You don’t have to do everything today. A business has also a “tomorrow” and so do you. There are much more things to life than work. Try to spend some quality time with your friends and family, to keep yourself in shape and to do the things you like. In other words, take some time off work – not only on holidays, on a daily basis. It will help you get a new perspective on things. Focusing soling on work is certainly not the way to success.
3. They don’t make good use of technology
Instead of procrastinating, you should try to make good use of technology in order to boost your efficiency. Nowadays there are hundreds of apps you can use in order to make your life easier. Organize your time and automate as many tasks as possible to make time for other activities. Technology is here to help, not to enslave us. Make use of it efficiently and you will see how your life quality can improve.
4. They don’t act.
Sometimes people do not-so-well-thought things, but, on the other hand, too much thinking can also be detrimental. Without being too hasty, you should be able to act and make decisions rather fast if you want your business to succeed. Hesitant people are not good managers because of the time they waste and the opportunities miss while taking the time to weigh things for a hundred times.
5. They cannot deal with conflict.
Dealing with conflict and adversity is part of the business life. You are facing unsatisfied customers, competitors, employees and things are not always in the best of terms. Therefore, if you want to be a successful businessman, you should learn how to deal with conflict, how to avoid it, but also how to surf it without having the bomb explode in your face, when such situations appear. Something you can be sure of is that conflict is impossible to avoid entirely.
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