Tell us about your entrepreneurial product or service.
We publish daily articles featuring genuinely useful expert and advice and inspirational real life stories to help women with children realise their career, freelance and business ambitions.
We're also launching a membership scheme later in 2014 with a practical online training programme to guide women through the process – from frustration to inspiration.
What inspired you to launch your business idea?
When I had my first child I was a single mum working in advertising in London. I worked long hours, with a long commute and relied on an au pair to pretty much raise my son.
When I fell pregnant with my daughter, I wanted to do things differently, and made a decision to freelance from home. As I got to know other mums living in my area, I realised how many talented and ambitious women there were all facing the same dilemma – how to make their career work once they had children.
I wanted to find a way to help these women, and teamed up with another mum friend – a brilliant freelance designer called Kary Fisher, and together we launched Talented Ladies Club.
What problem does your business or organization solve?
We help women find rewarding flexible work roles, launch a fulfilling freelance career or start a success business using their skills, experience and passions – and find that elusive perfect (or near enough) work-life balance.
All too often mums think they need to compromise their achievements and ambitions, and take any work they can find that fits around their responsibilities. Or they lose confidence and mistakenly believe that they no longer have as much to offer the professional or business world.
We want to inspire, empower and excite women and show them that being a mum can be an ASSET to their career, not a hindrance.
On our site you'll find genuinely useful and interesting articles packed with practical advice you can apply to your own life. You can also read inspiring stories from every day women, and well known business women and celebrities about their own journeys as working mums.
What has been your biggest challenge as an entrepreneur and how are you working to overcome it?
Battling our own self-doubts, and finding time! We really understand the barriers women can face to career success because we've battled through them too.
I had the idea for the site 18 months before I plucked up the courage to actually do it (supported by a brilliant business coach). I'd never run a business before and believed I lacked experience and skills as a business woman. Now I know that no one is an entrepreneur until they make that leap, and the only way you can BE experienced is just to do it!
The other challenge – again like every mum in the world – we face is time. Between us we have three children, two freelance careers, and two houses and relationships to maintain and nurture. We run Talented Ladies Club and all our social media activities ourselves and it's a LOT of work. That's why I'm writing this at 5am!
Give us one word that people might use to describe you.
Gosh, it's hard to describe yourself! I hope they'd day I was inspirational. Right now though probably the best word is tired!
How has Project Eve helped you and/or your business?
We've only just joined so I don't know yet! However, I found your site through Twitter, and I've already been inspired by your tweets and articles, so am looking forward to finding out and experiencing more!
Give us an insider tip that relates to your industry or startup story.
I've spent 18 years as an advertising copywriter, and I think the biggest mistake most businesses make when reaching out to customers is thinking of themselves. Before you think about what YOU want customers to do, think or feel, instead think what THEY need, want and feel and then tell or deliver that.
Company: Talented Ladies Club
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