10 Tips to Build Your Social Media Strategy

Your social media strategy is your plan for internet success. How you are going to attract the maximum number of people to your website?. How you are going to keep them on your website? How you will keep those customers coming back and continue to bring in new ones?

Your social media strategy is your plan for internet success. How you are going to attract the maximum number of people to your website?. How you are going to keep them on your website? How you will keep those customers coming back and continue to bring in new ones? Your strategy should not be to get people “in the door”, your goal is to get customers. This not only gives you base but provides you with free advertising through their own social media and word of mouth. You can probably already see how exponential online growth can be. Large companies with huge loyal bases already are spending millions to have online presence. For pretty much free you can successfully use social media to help grow your business. This is because large companies pay several people to watch over multiple sites all day, have celebrity/athlete endorsements and push ad campaigns. Even with a good strategy, it will be time consuming and hard at times but the benefits are great.
1. Know Who You are Reaching Out To

image credit: images.dailykos.com

This seems pretty simple right. You probably have already done this when establishing your business. Though, are you focusing on them? Different people use different sites, facebook is a good all arounder, but it will not be as attractive to younger groups as you might think. Since you probably can’t keep track of several sites and run a business it would be wiser to only use 1. So you need to figure out which site will attract more of your demographic.

2. Find Good Content

Good content can come from anywhere, it doesn’t even have to be from your business specifically. Show your audience things that they want to see and that promote your general business or the principles your company stands on. For example, if you are a company that sells razors, you can post about how to speak with your barber. Many companies support beliefs, like apple supporting American’s privacy by not yielding private information to the government. Show that you have integrity!

3. Promote Yourself Online, In Shop

If you have a physical shop, make sure that when people come in that they know about what you do online. Give them a discount for joining your newsletter or following you, etc… Many surveys show that people are starting to buy more online than in store. Not only that, but it is currently being debated that people spend more when online shopping because of increased shopping time, no physical cart and the increased amount of distracting deals available.

image credit: fla.fg-a.com

4. Start an Email Newsletter

Keep your buyers informed about current deals and events going on. Having an interesting newsletter will keep good contact with and make customers want to come back. Use it to show your passion by showing off one of your creations, successes, or a related current event.

5. Have a Blog

This is similar to a newsletter but these can be longer and are more informative on specific topics. Blogs are used to give your audience a better understanding of how to excel or what product are out there. A blog is an extra step that you take for the customer so that they feel more comfortable in using your service or buying your products.

image credit: techtricksworld.com

6. Listen To Your Customers

Social media gives you the chance to show that you are listening. If a customer complains, answer back offering help with their problem. Ask your customers questions about your business, logo, and products. Your customers just might give you that little piece you were missing to make a truly great company.

7. Reliably Maintain Your Sites

If you have a facebook, post and get in on the comment section regularly. Keep on a consistent timetable with your newsletter or blog. If you are not reliable in your social media, you will not get enough exposure and your customer will start to think that you are unreliable.

image credit: perftesting.co.uk

8. Figure Out What Personality Your Business Has

It is also important in social media management, that you properly and consistently represent the “personality” of your company. If you are selling kid’s toys then you can talk more childishly than if your were a business consultant. You want people to be confident in you so make sure that you are well defined.

9. How Will You Measure Success

You will need a goal for your social media strategy. Whether it is increasing online leads generated, online sales made or just increasing how many times your post is shared, if you don’t have a specific goal that is attainable, you can’t form a strategy. Give your goal a time limit and if you do not reach your goal, take a look at what you have done and see where you can improve.

10. Check Out Competitors

First identify who you are competing with. Then look at what they are doing and ask yourself, “Are they successful?” You are not trying to reinvent the wheel, your company is great, you just have to put yourself out there correctly. “Good artists copy, Great artists steal” – Pablo Picasso


  1. Thank you for sharing superb informations. Your web-site is very cool. I’m impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found simply the information I already searched all over the place and just could not come across. What an ideal site.

  2. Pretty component to content. I simply stumbled upon your web site and in accession capital to assert that I acquire in fact loved account your blog posts. Anyway I will be subscribing in your feeds and even I fulfillment you access consistently fast.

  3. Hello this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

  4. Hello this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code
    with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  5. I would like to thnkx for the efforts you’ve put in writing this blog. I’m hoping the same high-grade website post from you in the upcoming as well. In fact your creative writing skills has encouraged me to get my own site now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  6. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove me from that service? Thanks a lot!

  7. 863762 112998hello admin, your website pages pattern is simple and clean and i like it. Your articles are remarkable. Remember to keep up the great work. Greets.. 208141

  8. Hi there, You have done an excellent job. I will certainly digg it and personally recommend to my friends. I’m confident they will be benefited from this web site.

  9. I’m impressed, I have to say. Actually hardly ever do I encounter a blog that’s both educative and entertaining, and let me let you know, you will have hit the nail on the head. Your concept is excellent; the issue is something that not enough people are speaking intelligently about. I’m very completely happy that I stumbled throughout this in my seek for one thing regarding this.

  10. Hello very nice blog!! Guy .. Beautiful .. Superb .. I will bookmark your website and take the feeds also…I am happy to seek out a lot of useful info here within the put up, we need work out more strategies on this regard, thank you for sharing. . . . . .

  11. Thanks for your useful post. Over time, I have been able to understand that the actual symptoms of mesothelioma cancer are caused by this build up of fluid relating to the lining in the lung and the breasts cavity. The disease may start inside the chest region and multiply to other areas of the body. Other symptoms of pleural mesothelioma include weight reduction, severe breathing in trouble, a fever, difficulty taking in food, and irritation of the face and neck areas. It should be noted that some people having the disease don’t experience any serious signs or symptoms at all.

  12. Very nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed browsing your blog posts. After all I will be subscribing to your feed and I hope you write again very soon!

  13. Hi, I do believe this is an excellent web site. I stumbledupon it ;) I may return once again since i have saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.

  14. One thing I’d prefer to discuss is that weightloss program fast can be achieved by the proper diet and exercise. Your size not only affects the look, but also the actual quality of life. Self-esteem, melancholy, health risks, and physical abilities are influenced in putting on weight. It is possible to make everything right whilst still having a gain. In such a circumstance, a problem may be the offender. While an excessive amount food but not enough physical exercise are usually the culprit, common health conditions and popular prescriptions can greatly help to increase size. Thx for your post in this article.

  15. Hi, i think that i saw you visited my web site thus i came to “return the favor”.I am attempting to find things to enhance my site!I suppose its ok to use a few of your ideas!!

  16. Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Excellent task..

  17. When someone writes an piece of writing he/she keeps the plan of a user in his/her brain that how a user can understand it. So thatís why this piece of writing is amazing. Thanks!

  18. Simply want to say your article is as amazing. The clearness in your post is simply nice and i could assume you’re an expert on this subject. Well with your permission let me to grab your feed to keep up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.

  19. One thing I want to discuss is that weight loss program fast may be possible by the correct diet and exercise. Ones size not merely affects appearance, but also the quality of life. Self-esteem, major depression, health risks, as well as physical capabilities are impacted in fat gain. It is possible to do everything right whilst still having a gain. In such a circumstance, a condition may be the perpetrator. While a lot of food and not enough exercise are usually guilty, common medical conditions and widespread prescriptions can certainly greatly enhance size. I am grateful for your post here.

  20. 762680 149267Black Ops Zombies […]some men and women still have not played this game. Its hard to envision or believe, but yes, some individuals are missing out on all of the enjoyable.[…] 53151

  21. 711358 695008Im often to blogging and i in actual fact respect your content material. The piece has actually peaks my interest. Im going to bookmark your content and preserve checking for brand new info. 109907

  22. Wonderful beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog web site? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear idea

  23. Wonderful web site. Lots of useful information here. I am sending it to some buddies ans additionally sharing in delicious. And certainly, thanks on your effort!

  24. Good – I should certainly say I’m impressed with your web site. I had no trouble navigating through all the tabs as well as related information. It ended up being truly simple to access. Great job…

  25. Nearly all of what you claim is supprisingly appropriate and it makes me wonder why I hadn’t looked at this with this light previously. This article really did turn the light on for me personally as far as this particular topic goes. However at this time there is actually one particular issue I am not too comfortable with so whilst I try to reconcile that with the core idea of your issue, allow me observe just what all the rest of the subscribers have to point out.Well done.

  26. I think that is one of the such a lot important info for me. And i am glad reading your article. However should observation on some basic things, The web site taste is wonderful, the articles is truly excellent : D. Just right job, cheers

  27. What I have constantly told men and women is that when evaluating a good on the net electronics retail outlet, there are a few issues that you have to consider. First and foremost, you need to make sure to choose a reputable as well as reliable retailer that has enjoyed great opinions and ratings from other shoppers and marketplace leaders. This will ensure that you are dealing with a well-known store that gives good service and help to its patrons. Thanks for sharing your thinking on this site.

  28. Magnificent goods from you, man. I’ve understand your stuff previous to and you are just too magnificent. I really like what you have received right here, really like what you are stating and the best way in which you are saying it. You are making it entertaining and you continue to care for to stay it wise. I can not wait to learn much more from you. This is really a great web site.

  29. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.

  30. Hi there, it is understandable post along with this YouTube video; I canít imagine that one can not understand this effortless article having with video demo.


Please enter your comment!
Please enter your name here