Improved website rankings are the result of certain changes that you make to your website. Incidentally, some of these changes can also lead to better conversions, since search engines want the same thing as users, which is relevancy, value, and high-quality information. Today we will be taking a look at 11 steps that you can take to improve your site’s ranking and, ultimately, sales.
Create a Clean URL
A URL with a short and simple structure is easier for users and search engines to read. It boosts user interest, it incentivizes clicks and is easier for search bots to identify and put into their web index. Your first step is to create a concise URL by using keywords and getting rid of extraneous characters. Check out the difference between and .
Do Keyword Research
Your business aims to solve a specific problem for your buyers. You should spend some time to determine which words and phrases they use to find solutions for the problems that you specialize in solving. Remember that you solve a primary problem with your product and you also solve related problems with your content. Find one target keyword as well as a list of related keywords that you will target during your optimization activities.
Study Google’s results
Search your keywords and see what shows up in the search engine results page. Go through all the results to find out what Google thinks is relevant to your keywords. Find out what problems the results solve for searchers and see if you can find problems that top results don’t address for these keywords. If there is relevant information missing from the SERP, you may fill the gap with your content and earn your place at the top.
This is a routine SEO activity that you should be doing consistently. Create content that provides information or solves problems for searchers that is not currently sufficiently available on the search engine results page of a specific keyword. Creating valuable content will increase relevancy and your ranking, but it is important that you refrain from keyword stuffing or excessive use of internal links. Choosing your anchor text for external links is also important and you have to make sure that you use keywords or secondary search terms.
Every piece of content that you create should be accompanied by an enticing title and meta description. This is incredibly important for your SEO efforts, especially since it has an influence on your snippet in the search results.
Optimize Your Web Text
Now is the time to take the primary and secondary keywords that you researched in step 2 and include them in the text of your web pages. If this means that you have to create your web content from scratch so that it makes sense, do it. The text on your website should be informative and authoritative.
User experience is very important to search engines. There are a few things that you should do here. Firstly, your website’s performance in terms of speed is crucial. If you have a slow site, it can cause frustration. Make sure that your on-site navigation is simple and that users aren’t being bombarded with different options.
Your website should be mobile friendly. If not, you run the risk of reducing your visits by 50%, which is terrible for your optimization strategy. Lastly, your design should be visually appealing. Check out the latest design trends to ensure that users stay longer and take more action on your site.
Now that your website is optimized and you are in the habit of regularly creating valuable and optimized content, it is time to get listed on directory websites. This is especially important if you serve a specific geographical area. It will boost your ranking for keywords that relate to your town or city as well.
Get an SSL Certificate
This step is pretty straightforward. An SSL certificate will protect your website and visitors. It also keeps your visitors from seeing a warning about the security of your website. A secure site will ensure more clicks and better ranking on search engines.
Search bots can’t see what an image is all about, so it is important for on-site SEO optimization to include alt text and titles to all your images. This will provide additional information that search engines can use to determine your visual elements’ relevancy to search terms.
Do an SEO Audit once a year to ensure that your site stays optimized. An audit will help you pinpoint problem areas and it will enable you to stay up-to-date with the latest SEO developments. Doing an audit can give you a clear indication of your website’s health and performance, especially when it comes to on-site optimization. There are many extensive and high-end SEO audit tools available that you can choose from.