Anyone who’s ever made cold calls for a living knows it’s the most tedious and demoralizing experience known to the business world. The excellent news is that with the advent of social media, we can shed these outmoded methods for newer, more effective ways of reaching prospects who ignore our cold calls, such as the following:
- Request to connect to them on LinkedIn
- If #1 fails, join LinkedIn groups that they are a member of, and post discussions that are relevant to their business challenges or needs
- Create a LinkedIn group which contains discussions which are highly salient to their business needs and invite them to join
- If #3 fails, create a LinkedIn group which contains discussions which are highly salient to their business needs and invite their competitors to join
- Follow them on Twitter and retweet their content until they follow you back
- Follow their blog on Tumblr and like their content until they follow you back
- Make their business associates your followers on FaceBook, Twitter, and LinkedIn so that they see what you are posting when people like your updates
- Post updates on their Facebook timeline
- Like their postings on their Facebook timeline
- Write a blog about a topic of interest to them, and relate it to your product or service
- Write a blog about a challenge they may be facing as a result of not using your product or service
- Write a blog discussing a strategic analysis of the future of the industry group that their business belongs to
- Set up a Google alert so that you are notified every time they appear in the news, and then analyze and post the news content to your social media so all your followers see it
- Review their website in a blog you post to Tumblr
- Review their website in a YouTube video
- Review their product or service in a blog you post to Tumblr
- Review their product or service in a YouTube video
- Post relevant content to their strategic partners’ or service providers’ social media sites
- Make a YouTube video describing why you feel their product or service would be ideal for them, and then post it to their YouTube channel, or an associated company’s YouTube channel
- Write a blog about why their competitors are using your product in a way that enables them to have an distinguishing advantage over those who are not
- Create a Twitter hashtag in their company name and tweet news pertinent to them utilizing this hashtag
- Go to the Fiverr website and locate the guy from Sri Lanka who sells the $5 gig of himself climbing a coconut tree in Sri Lanka. Order a $5 gig in which this guy makes a video of himself climbing to the top of a coconut tree and discovers the person’s name or business name written on a piece of paper at the top of the tree inside a coconut bushel.
Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.
