With so many companies developing do-it-yourself software to get your small business website design up and running, you might be eager to jump right in and start building. While it certainly won’t hurt to start familiarizing yourself with the tools you’ll be using, moving forward without a plan will. Here are 3 important stops on the road to a successful small business website design.
- Plan and Prepare- Plan for more tasks on your “To Do” list. You’ll need to register a domain name, draft a design plan, develop a marketing strategy, and prepare for ongoing maintenance. Choose a company that has top notch support, too- they’ll be an invaluable resource as you learn and grow.
- Simplicity– So many first timers get wrapped up in having all the bells, whistles, and latest tech features for their website, but some of the most successful small business websites actually do the opposite. Know the purpose of your website and make sure every element within it serves that purpose. Keep the main navigation and site structure clean. Consider the possible influence your color scheme might have on consumer buying decisions. Your website is for your visitors- make it as simple as possible for them.
- Be Accurate, Be Authentic- Accuracy of your content is a given, but it’s equally important to make sure that the voice of your brand is also coming through to readers on your website. In many cases, that first “conversation” with your potential customer through the website is your first opportunity to start building your relationship. Make it count.
It’s an exciting time to get your business online and, without a doubt, the easiest it’s ever been. Don’t let that excitement override common sense. Make these 3 important stops on the road to your successful small business website design.
