4 Key Aspects of Content Strategy

4 Key Aspects of Content Strategy

What’s the future of content marketing? It depends who you ask, I suppose.

On Sunday, I participated in #Blogchat on Twitter. It’s one of my favorite online places to learn. And it’s a terrific spot for small business owners.

The guest expert was author and entrepreneur Joe Pulizzi, founder of Content Marketing Institute.

Pulizzi shared tips on the importance of building an audience for your blog, and converting loyal followers. He also covered the future of content marketing.

Here are the highlights and tweets from Joe Pulizzi:

On the purpose of your blog:

    • Once we know the why, we need to clearly focus on who the audience is for our blog.
    • There are three reasons to create a blog: to generate sales, to save costs, or to create more loyal customers.
    • Your blog needs to create an audience. We can’t do much good if we don’t have an audience.
    • The blog can be the center of our entire content marketing strategy. Think of it as home base.

On building loyalty with readers:

    • The blog is the place where we should be creating passionate subscribers…subscribers are key.
    • The most valuable part of your blog is the audience you have opt-in permission from to communicate with.
    • Remember, 80% of your web traffic will never come back again. We need to work very hard to get them to subscribe.
    • Think like a media company. The value of a media company is in their list (the audience). Convert traffic to subscribers.

On the six important aspects of your blog:

    • Your content must fill a need in the marketplace that is not being met.
    • You must be consistent. Blog at the same time and frequency every week (just like a newspaper would).
    • You need to tell stories like a human being would. Get rid of corporate speak.
    • You need to have a point of view. What is your take? Why are you the expert? Show it with your content.
    • Remove the sale. Never sell anything directly in the content of your blog.
    • Your goal should be best of breed. Strive to be the leading content creator for your content niche.

On the future of content marketing:

    • Podcasts are going to really break out very shortly. They will be more easily available and there is a lack of content now.
    • Sure, everyone is talking video. But I see opportunity in audio, print, and in-person events.
    • Google+ Hangouts are another way to market. I like that you can create a podcast out of a hangout.
    • Longer form content is making a comeback. We are seeing 1000+ word posts perform WAY better than shorter posts.

#Blogchat is every Sunday night at 8:00 PM/Eastern. The founder and host, @MackCollier, has a stellar lineup of guest experts for the coming weeks.

It’s a smart and most enjoyable group!

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

241 COMMENTS

  1. Talks could centre upon whether world of golf equipment need for you to definitely defer wages amid participants and if a ordinaire deal can be gotten to. It is usually grasped the High quality Footballers’ Connection (PFA) will certainly consult clubs if income deferrals are rationalized throughout some cases.

  2. Ross State secure the label and even automobile advertising in order to this Premiership soon right after thumping Queen in the Southerly 4-0 on twenty-seven 04. Nevertheless they may get this only promoted group soon after Dundee Combined nowhere to be found in order to Premiership second-bottom side Stycken Mirren in the play-off ultimate.

  3. Greetings by Florida! I’m bored with work, so I determined to browse your internet site on my iPhone throughout lunch break. I like the info you provide below and can’t wait in order to take a peek when My partner and i get home. I’m amazed at how fast the blog loaded on our cell phone.. I’m certainly not really using WIFI, merely 3G. Anyways, awesome website!

  4. Hiya! This kind of is my first review here, so I only wanted to provide a fast shout out and state I genuinely enjoy studying your articles. Is it possible to suggest any other blogs/websites/forums of which deal with the identical subjects? Thanks.

  5. I simply desired to thank you consequently much again. I was not sure the issues that I would possess gone through without the particular kind of hints revealed by simply you regarding that scenario.

  6. When I initially said, I clicked the “Notify me when new responses are added” checkbox plus now every time a new comment is added I actually get several emails using the same comment. Is right now there in whatever way a person can remove people since a result service? Thanks a lot.

  7. Hi there i am kavin, its my first occasion to commenting anyplace, when i read this paragraph i thought i could also create comment due to this good piece of writing.I was suggested this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re amazing! Thanks!

  8. Some us know just about all concerning the compelling moderate you present powerful actions on this web site and consequently strongly encourage contribution through other ones on this specific subject while our personal child is actually discovering a new great deal. Have entertaining with the rest of the portion associated with the year.

  9. It is advisable to thus sweet and also packed with a lot of enjoyable for me personally in addition to my office colleagues to be able to search going through your brilliant blog a minimum amount of thrice in a new week to see the particular new guidance you have.

  10. Howdy, would likely you mind letting us know which web sponsor you’re utilizing? I’ve crammed your blog in three or more completely different web web browsers, and I must claim this blog loads significantly faster then most. May you suggest a very good internet hosting provider with a reasonable price?

  11. Hello. This specific awesome article couldn’t get written much better! Reading through this post reminds me personally of my previous area mate. He always stored chatting about this. We will forward this web-site to him. Fairly specific he will have a new good read. Thank an individual for sharing.

  12. It’s a shame a person don’t have a give button! I’d certainly give money for this brilliant blog! My partner and i suppose at the moment I’ll pay for book-marking and incorporating your RSS feed to be able to a Google account. I actually look ahead to fresh updates and even will speak about this blog page with my Facebook team. Chat soon!

  13. como ganhar na lotofacil, acertar na lotofacil, ganhar na lotofacil, como ganhar na lotofacil de verdade, como ganhar na lotofacil sempre, como ganhar na lotofacil 2020, como ganhar na lotofacil 100 garantido, dicas lotofacil, como acertar na lotofacil, dicas para ganhar na lotofacil

  14. I truly love the particular theme/design of your internet site. Do you ever manage into any browser abiliyy problems? A small amount of my blog market have complained about our site no longer operating correctly in Explorer although looks great in Apple safari. Do you have any kind of ideas to help correct this problem?

  15. Hello, I read going through your brilliant blog occasionally, and I own personal a similar one, plus I was just thinking if you get a wide range of spam remarks? If thus how would you stop it, virtually any plugin or anything an individual can advise? I obtain so much lately it can driving me insane, therefore any assistance is surely much appreciated.

  16. Simply wish in order to say your article will be as astonishing. The quality in your post is just great, and I may assume you are a great expert on this subject matter. Well with your agreement allow me to grab your FEED feed to help keep updated along with forthcoming post. Thanks a new million and please continue to keep up the gratifying do the job.

  17. My personal developer is trying in order to convince me to maneuver to. net from PHP. I have always disliked the idea because associated with the expenses. But she has trying no less. I have been using Movable-type about several websites for regarding annually and am stressed about switching to one other platform. There are heard excellent things about blogengine. web. Is there an approach I can transfer almost all my WordPress posts with it? Any help would end up being appreciated.

  18. Howdy, would certainly you mind letting me personally know which web sponsor you’re utilizing? I’ve packed your blog in three or more completely different web internet browsers, and I must point out this blog loads substantially faster then most. Can easily you suggest a great internet hosting provider at the reasonable price?

  19. Now i’m planning to start the blog soon, but Now i’m slightly lost on almost everything. Would you suggest beginning with a free system like WordPress or move for a paid choice? There are so several choices on the market that I am completely confused. Any ideas? Thanks a lot.

  20. Just want to say your article is as astounding. The clarity
    in your post is just great and i can assume you’re an expert on this subject.

    Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post.
    Thanks a million and please continue the rewarding work.

  21. Thanks for your article. I would also love to say that the health insurance agent also utilizes the benefit of the coordinators of a group insurance cover. The health insurance professional is given a list of benefits sought by an individual or a group coordinator. What any broker does indeed is search for individuals or maybe coordinators which in turn best go with those needs. Then he shows his advice and if each party agree, the actual broker formulates a legal contract between the two parties.

  22. I haven’t checked in here for a while as I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend :)

  23. I acquired more a new challenge on this losing weight issue. 1 issue is that good nutrition is highly vital if dieting. An enormous reduction in bad foods, sugary foods, fried foods, sweet foods, beef, and white-colored flour products could possibly be necessary. Holding wastes bloodsuckers, and toxic compounds may prevent aims for fat-loss. While selected drugs in the short term solve the situation, the nasty side effects are usually not worth it, plus they never present more than a momentary solution. It’s a known undeniable fact that 95 of diet plans fail. Thank you for sharing your thinking on this web site.

  24. Thanks for your tips on this blog. One particular thing I would like to say is the fact purchasing electronic products items over the Internet is not new. The truth is, in the past ten years alone, the market for online electronics has grown considerably. Today, you’ll find practically any kind of electronic system and tools on the Internet, which include cameras along with camcorders to computer parts and games consoles.

  25. I just could not go away your web site prior to suggesting that I really loved the standard information a person provide on your guests? Is going to be again ceaselessly to check out new posts

  26. You are so interesting! I don’t believe I’ve read through something like this before. So great to discover someone with a few original thoughts on this topic. Seriously.. thanks for starting this up. This web site is something that is needed on the web, someone with some originality!

  27. 616962 117786Nice post. I be taught 1 thing a lot more challenging on totally different blogs everyday. It will all of the time be stimulating to learn content from other writers and apply slightly 1 thing from their store. Id desire to use some with the content material on my weblog whether you dont mind. Natually Ill give you a hyperlink on your net weblog. Thanks for sharing. 183898

  28. I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!

  29. magnificent post, very informative. I wonder why the other experts of this sector do not notice this. You should continue your writing. I am sure, you’ve a huge readers’ base already!

  30. An attention-grabbing discussion is value comment. I believe that you should write extra on this subject, it might not be a taboo subject however typically individuals are not enough to talk on such topics. To the next. Cheers

  31. I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one today..

  32. Thanks for your posting. One other thing is when you are selling your property alone, one of the issues you need to be alert to upfront is when to deal with house inspection reviews. As a FSBO supplier, the key towards successfully shifting your property plus saving money in real estate agent profits is expertise. The more you know, the better your home sales effort are going to be. One area exactly where this is particularly vital is assessments.

  33. You actually make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  34. Thanks for your interesting article. Other thing is that mesothelioma is generally a result of the inhalation of fibers from mesothelioma, which is a positivelly dangerous material. Its commonly found among workers in the building industry who may have long exposure to asbestos. It is also caused by residing in asbestos covered buildings for long periods of time, Inherited genes plays an important role, and some people are more vulnerable on the risk in comparison with others.

  35. Hello! I could have sworn I’ve been to this website before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

  36. I think this is one of the most important information for me. And i’m glad reading your article. But wanna remark on few general things, The web site style is ideal, the articles is really great : D. Good job, cheers

  37. Some tips i have observed in terms of laptop or computer memory is that there are specific features such as SDRAM, DDR or anything else, that must fit in with the specs of the mother board. If the pc’s motherboard is reasonably current while there are no operating system issues, improving the memory space literally takes under one hour. It’s one of the easiest laptop upgrade treatments one can visualize. Thanks for sharing your ideas.

  38. If you are paying attention to learn Search engine optimization methods then you must read this piece of writing, I am sure you will take much more from this post about Search engine optimization.

  39. Hey would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a fair price? Kudos, I appreciate it!

  40. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

  41. 160015 427193An fascinating discussion might be worth comment. I believe you need to write on this topic, it might undoubtedly be a taboo subject but typically folks are not enough to dicuss on such topics. To a higher. Cheers 904208

  42. 661345 191132I located your weblog website on google and check a couple of of your early posts. Proceed to preserve up the very very good operate. I just extra up your RSS feed to my MSN News Reader. Seeking for ahead to reading extra from you later on! 781930

LEAVE A REPLY

Please enter your comment!
Please enter your name here