4 Reasons your Brand isn’t “Marriage Material”

A good relationship with your customers is much like a marriage. Marriages built on trust, respect, and mutual understanding tend to turn out better than marriages that lack communication and respect. Customers that are committed to a brand spend more, more often, and are virtually impossible to steal away.
Typical marketing is a race to the lowest price, with sexy sale prices and catchy buzzwords. Relationship marketing is the old fashioned method of building trust and respect over time using new technology like email, social media, and sms messaging. While the platforms are new, the methods are as old as time.
1. You aren’t Kind enough
Use technology to express thanks for purchases. The fact is, customers can purchase your product or service from anywhere. Truthfully, a company in India can provide it better, and a company in China can provide it cheaper. Your competitor 1 block away is better known. No matter what you offer, customers have an unlimited choice of companies to buy from. A text message that wishes a customer happy birthday or anniversary, will go a long way towards building loyalty. Are your digital messages considerate and unobtrusive? If not, this could be a reason why customers stray to your competition.
2. You don’t respect their opinion
Asking a customer their opinion is the best way to ensure that your products and services are intuitive and responsive to client needs. Surveys that are 5 questions or less, and made at point of sale respect your customers time, and make it easy to gather the data you need to know what customers want. Asking permission to market via email, text, or social media tells a customer that you care about their privacy. Sending a barrage of sales messages on a daily basis does not respect your customers, and will eventually backfire. If you keep up that type of behavior, a temporary separation with your customer could become a divorce.
3. They can never trust you
Mis-using customer data is a great way to lose trust overnight. When Apple accessed customer i-phones without permission to delete copyrighted material, an atmosphere of distrust was created that has yet to be overcome. Apple announced it’s first decline in profits in the past decade recently. Don’t open the gates to a flood of customers only to disappoint on fulfillment. If you can’t fulfill expectations, turn that business down. It is better to be honest about what you can and can’t do than to perform poorly. Great marketing is a great idea only if you have your supply chain, customer service, and policies in order. When you are honest, clients will trust you that you have their best interests at heart.
4. Lack of Communication
Bringing customers into the reality of your business helps them have a vested interest in your company. Sharing grand opening pictures, press releases, and video of company events is a great way to make the most of Facebook. Remember, the whole point of social media is to be social. Share the good, and the bad (carefully!), but above all share. Communicate reasons behind changes before they are made, and take all feedback with good grace.
Don’t allow your customers to become one-night stands. If you bring them in with a clearance, or a buy cheap message, that will be the only way you can keep them. Resist the temptation to coupon unless you do it very very rarely. Your merchandise or service is worth it, you just need to tell the story as to why. Always market respectfully, creatively, and with consideration. This will keep clients married to your brand.
Ini Augustine, is the CEO of SocialWise Media Group, a social media marketing and training firm. You can follow Ini on Twitter @mrsmadbiz, or visit her website at www.getsocialwise.com

22 COMMENTS

  1. 718410 247965Your blog is one of the better blogs Ive came across in months. Thank you for your posts and all the finest together with your function and weblog. Seeking forward to reading new entries! 622112

  2. 327244 492588There some interesting points more than time here but I dont know if I see them all center to heart. There exists some validity but Let me take hold opinion until I appear into it further. Very excellent post , thanks and now we want more! Included with FeedBurner at exactly the same time 620391

  3. 117252 501627Aw, this was a really nice post. In thought I want to put in writing like this moreover ?taking time and actual effort to make a very excellent post?nevertheless what can I say?I procrastinate alot and certainly not appear to get 1 thing done. 642605

  4. 797759 477813Watch the strategies presented continue reading to discover and just listen how to carry out this wonderful like you organize your company at the moment. educational 930366

  5. 306840 596890Basically a smiling visitor here to share the love (:, btw outstanding style . “Audacity, much more audacity and always audacity.” by Georges Jacques Danton. 964584

  6. 808583 754022Hey there. I want to to inquire somethingis this a wordpress weblog as we are thinking about shifting over to WP. Also did you make this theme on your own? Thanks. 190828

  7. 317593 27788Wow, amazing weblog structure! How long have you been running a weblog for? you produced running a blog look simple. The complete look of your website is magnificent, neatly as the content material material! 530324

  8. 610126 503434Id require to verify with you here. Which is not 1 thing I usually do! I take pleasure in reading a submit that will make individuals think. In addition, thanks for permitting me to remark! 714365

  9. My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am concerned about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!

  10. hello there and thanks on your information – I’ve certainly picked up something new from right here. I did on the other hand experience some technical points the use of this website, as I skilled to reload the site many occasions prior to I may just get it to load properly. I were brooding about in case your web host is OK? Now not that I’m complaining, however sluggish loading instances times will sometimes affect your placement in google and can damage your high-quality ranking if ads and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am adding this RSS to my e-mail and can look out for much extra of your respective intriguing content. Make sure you update this once more soon..

  11. 653535 263279Oh my goodness! a fantastic post dude. Thank you Even so I will be experiencing problem with ur rss . Dont know why Can not subscribe to it. Will there be any person getting identical rss problem? Anybody who knows kindly respond. Thnkx 412789

LEAVE A REPLY

Please enter your comment!
Please enter your name here