4 Steps To User-Friendlier Online Checkout

shopping-cart-moneyThat salad would have been so perfect with dinner.

Dinner was at home in the crockpot, no doubt making my kitchen smell divine. All I wanted were a few ingredients to make a nice salad to go with it. A quick stop in the supermarket and I’d be home right away. How complicated could it be?

Shopping-cart-with-dollar-symbol-300x225As I looked at the checkout line, lettuce and other salad accoutrements in hand, I suddenly remembered why I don’t like shopping at 5:30 pm. The only movement in the line I was seeing was the departure of those who simply gave up waiting. After several minutes of not moving, I put my few items back and left.

The frozen peas from my freezer did little to enhance my nice dinner, but at least I was home and out of that line!

Your business may have a great product on its website. It may be just what certain people want. Even so, people are not always going to be willing to walk through what seems like a maze to get it. Shopping cart abandonment happens with frequency and is a problem businesses need to address and hopefully reduce. A recent survey of 663 ecommerce executives and online marketers revealed the following suggestions for a higher conversion rate for a website:

Offer free shipping. This may be a tough one for all businesses to deliver, but it has been shown to be a factor in the completion of a sale. The free shipping offer can be in conjunction with a minimum purchase price. Also, let any shipping offers be known up front and provide a link that will answer shipping questions.

Offer guest shopping. It is not advisable to force shoppers to create an account simply to make a purchase. Offer the option to create an account at the end of the checkout process.

Keep the process simple. From the browsing to the checkout, the process should be clean and easy. Make sure that it is always easy to view the items in the shopping cart for a less confusing shopping experience. Also, be certain the procedure by which customers can change quantities or colors is easy to use and does not require them to be sent back and forth, something that is sure to make them weary of shopping on your website.

Limit checkout to one page. Shorter checkout means less time and opportunity for confusion and also less time for customers to overthink their way out the door. If multiple steps are required, be sure to include a progress indicator to help customers along their way.

A smartly designed shopping cart and a speedy, simple checkout will be an enormous help in closing the sale. Let GTech Designs remove the roadblocks and pave the way to a quick, user-friendly, profitable website!

This post is from Bola Olonisakin, Creative Head & Online Strategist at GTechDesigns LLC. Bola specializes in web design and development techniques, standards and methodology. She works to enable organizations to grow their web strategy and increase the visibility of their websites. If you’re interested in improving your web presence, feel free to contact her at [email protected], or @gtechdesigns on Twitter. This post was originally posted at www.gtechdesigns.com.

Add a Blog

159 COMMENTS

  1. It is often simply incredibly generous along to provide openly precisely what exactly many people would’ve promoted for an ebook to be able to end up making a few cash because of their end, mostly given that you might have tried out it in the function you wanted.

  2. I am commenting to be able to help you to understand what a terrific expertise my daughter enjoyed studying through your on series page. She noticed numerous pieces, with the introduction of what it will be like to have a good awesome helping style to be able to have the rest with no hassle grasp some excruciating matters.

  3. Does your blog page have a contact web page? I’m having problems tracking down it but, I’d just like to shoot you the email. I’ve got many recommendations for your blog page you could be interested in listening to.

  4. Present without the answers to be able to the difficulties you’ve categorized out through this guideline is a critical situation, as well as typically the kind which could include badly affected my complete career if I experienced not discovered your web site.

  5. Hmm, it seems like your current site ate my 1st comment (it was incredibly long) so I suppose I’ll just sum this up the things we had written and state, I’m thoroughly enjoying your own blog. I as effectively is an aspiring website writer, but I’m nonetheless new to the entire thing. Do you possess any tips for newbie blog authors? I’d appreciate it.

  6. “What has been puzzling from the IOC can be the firmness they’ve followed is one associated with simply continue and go on, inch he said. “That’s thus out of step regarding what we’ve viewed from media and government market leaders.

  7. Hey there! I am aware this kind of is kind of off-topic, but I’d figured I would ask. Would you get interested in exchanging back links or maybe guest writing a blog post or perhaps vice-versa? My blog will go over a lot associated with the same topics because yours, and i also believe we all could greatly take advantage of every other. If you take place to be interested, twenty-four hours a day shoot me an email. I look forward in order to hearing from you! Fantastic blog by the approach!

  8. My personal developer is trying to be able to convince me to shift to. net from PHP. I have always disliked the idea because involving the expenses. But your dog is trying no less. I have been using Movable-type in several websites for concerning annually and am stressed about switching to one other platform. I possess heard excellent things about blogengine. web. Is there a method I can transfer just about all my WordPress posts with it? Any help would get appreciated.

  9. Hello, I read going through your brilliant blog occasionally, and I have a similar one, plus I was just asking yourself if you get a wide range of spam remarks? If therefore how will you stop it, virtually any plugin or anything a person can advise? I find so much lately really driving me insane, thus any assistance is surely much appreciated.

  10. I had created love to be a new part of group exactly where I can get guidance from all other experienced people of which share a similar interest. In case you have any tips, please let me realize. Thank you.

  11. Hello, there. I understand this kind of is off-topic, but I got wondering which blog system are you using regarding this site? I’m receiving fed up of Live journal because I’ve had issues with hackers and I am looking at options intended for another platform. I would likely be fantastic should you can point me in direction of the good platform.

  12. My lover and I stumbled above here different website and even thought I might mainly because well check things out there. I like the items i see so today I’m following you. Seem forward to checking out there your on line site repeatedly.

  13. Hi all! This specific is my first opinion here, so I only wanted to provide a speedy shout out and state I genuinely enjoy reading through your articles. Could you suggest any other blogs/websites/forums of which deal with the identical subjects? Thanks.

  14. I would like to thank you for the efforts you’ve put in penning this website.
    I’m hoping to see the same high-grade blog posts from you later on as well.
    In truth, your creative writing abilities has
    motivated me to get my own blog now ;)

  15. I like what you guys are up to. Such intelligent work and reporting! Carry on with the superb works guys. I have incorporated you guys to my blogroll. I think it will improve the value of my site. :)

  16. Wow, awesome blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your web
    site is excellent, let alone the content!

  17. Aw, this was an exceptionally nice post. Taking a few minutes and actual effort to generate a superb article… but what can I say… I hesitate a whole lot and don’t seem to get anything done.

  18. I’m excited to discover this web site. I wanted to thank you for ones time just for this wonderful read!! I definitely really liked every bit of it and I have you saved as a favorite to look at new things in your site.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.