5 Actionable Networking Tips For Bright And Beautiful Solopreneurs Like You

ANNACOLIBRI, networking tips, web presence, tech savvy marketing
Networking is Child’s Play if You Are Prepared

As you know, online networking involves tweeting, linking in and facing up to colleagues and potential customers in the webosphere.

Offline, on the other hand, networking involves meeting people, shaking hands and looking them straight in the eye.

It can be scary!

Since you are bright, brave and beautiful you will take on this challenge with style and verve. And I, Anna Colibri, am here to help!

Preparation is Key

The best thing you can do to boost the success of your (offline) marketing efforts is to be prepared.

You will need 5 things:

  1. Elevator speech
  2. Business cards
  3. 10 minute speech
  4. A list
  5. Willingess

Willingness? you ask. Let’s break it down step by step.

Step #1: Elevator Speech

An elevator speech is a 30 second speech that hooks people into wanting to know more. It provides this information:

  • What you do (in words anyone can understand) and
  • Who you do it for

Good example: “I help small businesses get customers using social media sites like Facebook to rock their marketing.”

Bad example: “I help small, medium and large businesses plus Fortune 500 companies increase their customer base using offline and online technologies to create and implement integrated marketing communications plans.”

I think you see the difference! :)

The thing with an elevator speech is you have to practice. First practice with your cat, then your children, then your partner and then take it to an actual elevator. With practice, you can field the inevitable (or at least hoped-for) questions.

Step #2: Business Cards

Provide people with a way to follow up. That would be a business card. Keep the cards as simple and beautiful as possible: your name, logo, tagline, phone number and professional email address are enough. Maybe you can throw a Twitter handle into the mix if you are feeling frisky or your Twitter presence is significant.

Case-in-point: I love my business cards! And, more than 80% of the time, when I hand people my card, they actually pause and say, “How beautiful!” (So, kudos and gratitude to Stephen Standridge, awesome graphic designer).

The cards not only provide a genuine lift to other people, but they also boost my own confidence. It’s a win-win (and, they are printed on recycled card stock!).

Step #3: A Speech

I realize we are now getting into really scary territory. Here’s the thing. It’s fun to talk about yourself, your brand and how you are making the world a more beautiful, shiny place.

So. Put together a speech that focuses on how you can be of service to others. You will be less nervous and they will be more grateful.

As with the elevator speech, you will need to practice it in front of the cat, your children, your partner and then maybe friends or trusted colleagues.

I said it was scary and it is. Do it anyway.

Step #4: A List

Normally, lists aren’t scary. But this one is. It is a list of events at which, and people with whom, you can share your expertise.
First you comb your personal contacts, then you take a look at your LinkedIn connections and finally you do industry research. From there you generate a list of people to whom you can reach out and offer a free session on a topic of interest to them.

Step #5: Become Willing

I know. It sounds a little like a 12 Step meeting. Truly, though, this is the hardest part of all. In order to be successful, you will need to be willing to put yourself out there into the world. It’s okay. Chances are, you are great at what you do. So don’t be shy!

You’re Ready!

You have distilled what you do into 30 seconds and you have practiced communicating it (out loud, to someone besides your cat).

You have a list of people with whom you can share this valuable — yes, valuable! — information.

Now you email or call and offer to share, in person, your insights.

Pro tip: Bring your marketing materials, but be prepared with genuinely useful information and, if possible, resources. This is a time to show, not just tell.

Your Turn

How do you network offline? If you’ve done a lot of it, how do you get the courage and inspiration to put yourself out there? Share with us in the comments.


  1. 876024 715462Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read? 960305

  2. 186084 270252Right after study many of the content in your internet website now, and i also truly considerably like your way of blogging. I bookmarked it to my bookmark internet site list and are checking back soon. Pls take a appear at my internet page also and inform me how you feel. 216544

  3. 779609 557319I like what you guys are up also. Such intelligent function and reporting! Maintain up the superb works guys Ive incorporated you guys to my blogroll. I feel itll improve the value of my site . 709953

  4. Good post. I learn something new and challenging on blogs I stumbleupon every day.

    It will always be useful to read content from other writers and practice something from other web

  5. I think what you published made a great deal
    of sense. But, think about this, suppose you composed a
    catchier title? I am not saying your content isn’t solid., however what if you added a headline that grabbed folk’s attention? I mean 5 Actionable Networking Tips
    For Bright And Beautiful Solopreneurs Like You
    | Project Eve is kinda boring. You might look at Yahoo’s front page and note how
    they create news titles to grab people interested.
    You might try adding a video or a picture or two to grab people interested about what you’ve got to say.
    Just my opinion, it could make your website a little livelier.


Please enter your comment!
Please enter your name here