There are currently five brands that are rocking it with effective Facebook timeline photos. Within Facebook, one’s popularity is determined by the amount of likes attributed to a certain component. These five brands have seen an increase in likes and a surge of momentum throughout August. This post will detail what each brand is doing with their timeline photo and how it correlates to an increase in likes.
It’s no surprise that Walmart has about 19.6 million likes; they’re one of the largest companies in the world. Walmart’s timeline photo is playful, which immediately engages its audience. It also has a summer theme, which gives their fans a notion that the cover image will change as the seasons progress; a nice way to continually attract an audience as the year goes on. Even more interesting is that all of of their artwork has been submitted by fans of their Facebook page. The free-formed pictures also compliment their profile picture which, again, plays into the playful tone of the overall design.
Coming up in a close second to Walmart, is Target with 17.5 million likes. While Target may be second best to Walmart in the likes category, more than double are talking about them on Facebook. Target’s brand identity has barely changed, if at all, so its iconic red target sign has become synonymous with affordable shopping and community interaction. They utilize their cover photo, profile photo and icon images to endorse their charitable side. After all, who wouldn’t want to “like” a brand that does so much for the communities in which they do business?
Subway is a great example of a brand with marketing momentum; they have 15.9 million fans on Facebook. Taking the persona of a fast food restaurant with a healthy kick and being “the official training restaurant of athletes everywhere” should definitely entice many fans to like their Facebook page. Their cover image design is simple, yet modern and asks a question which immediately grabs the attention of potential fans. In addition to an effective timeline photo, their page also offers exclusive “Facebook only” news and promotions; which is a great way to gain followers.
Disneyland, quite possibly the happiest place on Earth! With 14.9 million likes on Facebook, it’s apparent that millions of people agree. The vacation destination utilizes their timeline photo to promote “ToonTown”, one of the parks that is open for business in California. Not only does this image immediately put a smile on your face, it also effectively uses the allotted space in a simple way .
Note: While some pictures that they post are of the theme rides and attractions, most of the pictures are of their fans! This constant engagement with their physical fans, definitely translates to their virtual ones as well.
It’s crazy to believe that a piece of candy has 11.2 million fans, but it does. Starburst has become one of America’s favorite candies on Facebook probably because of its innovations in social media. I’m always a fan of any brand that incorporates their profile picture into their timeline photo. This design is ingenious and obviously effective.