5 Easy Tricks to Skyrocket eStore Success

The Internet is mind-boggling.

  • 60 hours of video are uploaded to YouTube every minute
  • Over 1.97 million blog posts are published on WordPress each day
  • 300-500 new websites are created every minute

It’s hard to wrap our heads around numbers like this. And how can your small eStore ever be found with all the content pouring into the internet on a daily basis?

One important step in your marketing strategy has to be better SEO, as over 4.9 billion payments were processed through PayPal in 2015 and you want a piece of that action. SEO, or search engine optimization, is a somewhat abstract practice that’s always changing. But it’s something you need to connect your eStore with your customers.

Here’re a few simple tricks to help you create your new SEO strategy:

1. Your eStore Must Have a Blog

Regardless of whether you’re selling from a larger platform marketplace or your own website, the first SEO rule is you must have a blog. A blog allows you to create promotable content that will help increase your eStores rankings. Melissa, from the eCommerce platform Selz, says traffic “doesn’t happen by magic. Now, you’ve got to engage your ideal buyer, so you can start making sales. One of the best ways to attract the right people to your business is through content.”

Check with your eCommerce platform to see their blogging options, or add one to your existing website (it’s easy if you’re already using WordPress or Wix).

2. Use Clean Coding

Don’t worry – this isn’t about becoming an HTML expert!

The way Google indexes pages is part of their proprietary system, but we all have to play by their rules since Google’s the biggest player on the planet. In How to Get Google to Instantly Index Your New Website, author Neil Patel explains how you should use a plain text editor, not a word processing system like MS Word to create content. MS Word can insert unknown coding into your content without your knowledge which can impact the way Google finds your content.

Don’t worry about the code, just understand you need to keep your coding clean. This means not using Word to write. Instead, try using something like NotePad or WordPress with an SEO plugin.

3. Re-Work Forgotten Content

According to Matthew Barby, Global Head of Growth & SEO at HubSpot, “it’s no secret that a large percentage of most sites’ organic traffic and leads comes from a small percentage of the total content on the site.” This means you can tweak underperforming content anytime you want to try and improve the rankings.

Check your stats and see what good content isn’t working to its potential. You can update any older information, swap out references and links to something more relevant, and change the published date to the current date. With a little work, your forgotten content will now become relevant, popular and a star SEO page.

4. Link the Right Way

There’s a lot of talk about linking and most of it’s a technical nightmare to understand. Yet, SEO expert Ashley Faulks, from Mad Lemmings, says:

“Linking out to relevant content while you are creating an amazing piece of content (aka blog post) is entirely natural and very useful to your readers. So, you should be doing it. And, it is even a subtle SEO ranking factor (ie. search engines support it, even if they won’t admit it).”

The key phrase to remember is relevant content. For example, I always link to statistics or quotes I use. I never link to questionable content for SEO purposes. Just keep it natural and logical.

5. You Make Too Much Content

Derek Halpern, the nutty but brilliant host of Social Triggers, says the #1 time waster is content creation. This makes perfect sense. If you spend 80-90% of your time writing content, that leaves little time for any actual promotion. Halpern says “You don’t have to create content, day in, and day out. You just have to work on getting the content you already have… in the hands of more people.”

Spend the majority of your time promoting your best content. This includes working on SEO for each new piece of content. Change keywords, try different titles, or using different phrasing – just don’t get in the habit of cranking out content for content’s sake.

SEO to the eStore Rescue

If you’re not happy with your eStore’s sales, it’s time to create a new marketing strategy with SEO as a cornerstone. SEO isn’t the only answer, but it’s a huge piece of the puzzle. You know that customers are buying products just like yours on a daily basis. Now you only have to find a way to drive them towards your amazing store not your competitors.


Don’t shy away from SEO because it seems too technical. If you can manage an eStore, you can handle SEO.


  1. 755633 950994Very efficiently written story. It will be beneficial to anybody who employess it, including me. Keep up the good function – canr wait to read much more posts. 8785

  2. My brother suggested I would possibly like this website. He was entirely right. This publish truly made my day. You can not imagine simply how a lot time I had spent for this info! Thanks!

  3. Good – I should certainly say I’m impressed with your site. I had no trouble navigating through all tabs and related info. The site ended up being truly simple to access. Nice job.

  4. Generally I do not learn post on blogs, but I wish to say that this write-up very compelled me to check out and do so! Your writing taste has been amazed me. Thank you, very great article.

  5. Thanks for your fascinating article. Other thing is that mesothelioma is generally caused by the breathing of materials from asbestos fiber, which is a cancer causing material. It’s commonly viewed among personnel in the engineering industry with long experience of asbestos. It is also caused by moving into asbestos protected buildings for some time of time, Inherited genes plays an important role, and some persons are more vulnerable for the risk compared to others.

  6. Somebody essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I amazed with the research you made to make this particular publish extraordinary. Wonderful job!

  7. I’ve been exploring for a bit for any high-quality articles or blog posts on this sort of space . Exploring in Yahoo I ultimately stumbled upon this website. Studying this info So i’m satisfied to convey that I have an incredibly good uncanny feeling I discovered just what I needed. I such a lot unquestionably will make sure to don’t put out of your mind this site and give it a look on a relentless basis.

  8. Amazing! This blog looks exactly like my old one! It’s on a completely different topic but it has pretty much the same page layout and design. Excellent choice of colors!

  9. Attractive section of content. I just stumbled upon your site and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently fast.

  10. Thank you so much for providing individuals with an exceptionally terrific possiblity to read critical reviews from this web site. It really is very awesome plus stuffed with a lot of fun for me personally and my office peers to visit your site particularly three times in 7 days to read through the new items you will have. And definitely, we’re actually fascinated for the gorgeous solutions served by you. Certain two points in this article are certainly the most efficient we’ve ever had.

  11. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

  12. One other issue issue is that video games are usually serious in nature with the primary focus on learning rather than fun. Although, there is an entertainment aspect to keep your young ones engaged, every game will likely be designed to improve a specific skill set or curriculum, such as instructional math or research. Thanks for your write-up.

  13. I have been gone for some time, but now I remember why I used to love this web site. Thank you, I will try and check back more often. How often do you update your website?

  14. If you are ready to watch humorous videos on the net then I suggest you to visit this web site, it includes truly therefore funny not only videos but also other data.

  15. Hello there, There’s no doubt that your website might be having internet browser compatibility problems. When I take a look at your web site in Safari, it looks fine however, if opening in I.E., it’s got some overlapping issues. I just wanted to give you a quick heads up! Apart from that, wonderful website!

  16. Amazing blog! Do you have any suggestions for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any tips? Cheers!

  17. Thanks for your post. One other thing is the fact that individual states have their unique laws which affect property owners, which makes it very difficult for the Congress to come up with a different set of recommendations concerning property foreclosures on property owners. The problem is that a state possesses own laws which may have impact in a damaging manner with regards to foreclosure plans.

  18. Hmm is anyone else having problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feed-back would be greatly appreciated.

  19. 249220 16025I ought to test with you here. Which is not 1 thing I normally do! I enjoy studying a submit that will make men and women feel. Also, thanks for allowing me to comment! 184495

  20. Good website! I truly love how it is nice on my eyes it is. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS which may do the trick? Have a nice day!

  21. It is really a nice and helpful piece of information. I am glad that you simply shared this useful information with us. Please keep us up to date like this. Thanks for sharing.

  22. Youre so cool! I dont suppose Ive learn something like this before. So nice to search out any person with some authentic thoughts on this subject. realy thanks for starting this up. this website is something that is needed on the net, somebody with a bit originality. useful job for bringing one thing new to the web!

  23. I needed to send you one bit of remark to help thank you very much over again for your splendid solutions you have contributed above. This is really open-handed of you to convey unreservedly precisely what most of us would have offered as an e book to make some cash on their own, and in particular seeing that you might have tried it in the event you considered necessary. Those tricks likewise acted as a good way to realize that someone else have similar desire the same as my own to understand great deal more related to this condition. I am certain there are thousands of more enjoyable occasions up front for individuals who start reading your site.

  24. There are some interesting points at some point on this page but I do not know if these people center to heart. There is some validity but I most certainly will take hold opinion until I consider it further. Great post , thanks therefore we want a lot more! Included with FeedBurner also

  25. I was suggested this website via my cousin. I am now not certain whether or not this put up is written via him as no one else understand such unique about my problem. You are incredible! Thank you!

  26. Sweet blog! I found it while browsing on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks

  27. Great post. I was checking continuously this blog and I’m impressed! Very helpful information specially the last part :) I care for such info much. I was looking for this particular info for a long time. Thank you and best of luck.

  28. Hey there. I discovered your web site by the use of Google at the same time as looking for a related topic, your website got here up. It seems to be great. I’ve bookmarked it in my google bookmarks to visit later.


Please enter your comment!
Please enter your name here