Social media marketing has been around for a few years now but many are still confused by some terminologies. Here are the top 5 most asked questions about social media marketing:
1. What is Social Media?
Social Media is the technology that enables users to create networks through connecting with people in the same network. Here they are able to share content such as photos and messages as well as other activities depending on which social media network. Furthermore, they can chat, send long private messages and share galleries of photos online too.
2. What is Social Media Marketing?
Social media marketing is a business’s way of utilizing the power and potential of social media. It is an obvious fact that these days social media is where prospects and the customers are. Therefore, social media becomes a channel for businesses to reach them in a more cost-effective and faster way. This type of communication has brought about the birth of social media marketing where businesses utilize special Pages created for their brands/establishments, take advantage of paid ads campaign features and broadcast their business activities, promote their products/services and a lot more.
3. What is Viral Marketing?
Viral Marketing is initiated by social media marketing. This is because when businesses initiate a viral marketing campaign, they use social media channels for users on social media networks to start talking about their products/services. Social media marketing is more effective than traditional means of marketing and advertising because viral marketing or word-of-mouth marketing is more effective. People listen and believe their peers or friends more than just listening to promotions by the business itself.
4. I run a small business. Can’t I just hire a secretary to create Facebook, Twitter and other social media accounts for me?
The most common misconception in social media marketing is that anyone can do it because everyone is on social media networks anyway. However, if you are marketing online through these networks, you might want to reconsider. This is because social media marketing incorporates White Hat search engine optimization (SEO) techniques, quality content writing and thrown in some copywriting techniques as well. Social media marketing is not just throwing lose words and photos on social media profiles of businesses because strategies and techniques how to do it are involved.
5. What is the most important aspect in social media marketing?
Strategies on how to make your messages or content viral is vital to your campaign. This is why you have to be the most genuine as possibly as you can, establish real networking online in circles you belong to and listen in on conversations– what the prospects are talking about and what your customers are saying about you.
Social Media Marketing does not tromp traditional marketing and advertising. Outbound marketing or the traditional ways we know how marketing is down has worked for many businesses in years. However, businesses must adapt to the changing landscape by joining the rest of the world to bring their businesses online because this way they can maximize their full potential in both offline and online marketing by the utilization of both inbound and outbound marketing.
We’d like to hear from you! How has social media marketing work for your business and if you have questions about it, drop us a line by commenting below!