5 Startup Mistakes That Divert Your Business From Success

5 Startup Mistakes That Divert Your Business From Success

Startups have the potential of obtaining rewards that most of the well-settled businesses can’t even imagine. But stories of all the startups are not same. We have seen many promising startups sink just after they left the shores or entered the deeper waters in the business.

Particularly in the last decade, we have witnessed startups emerging at a pace like never before. The only thing that separates the successful ones from the doomed ones is ‘the mistakes committed by the entrepreneurs’.

In the real world, perfection does not exist and mistakes are inevitable. But some startup mistakes are bigger than other mistakes and they are so dreadful that their occurrence means the finale for the business. Here is a list of the startup mistakes that you must avoid.

1.     Under(or Over)estimating Your Startup

In simpler terms, when you do not know the worth of your startup, all your decisions are likely to go wrong. The status of your business that you present to clients, sponsors, employees, etc. may vary to get the deal done in your better favor. But you must always be aware of the ground realities of your startup.

New entrepreneurs often consider their products weaker than existing competitors in the market. Fear of being crushed under becomes the stumbling block in the path to success. This pessimist approach makes the possible big shot appear as a big risk and hence, overall business is not able to deliver the best it can.

At the same time, those willing to play out of their skin may end up bruised. Fetching the deal that requires more than delivery abilities of your startup can bring serious penalties. “Fake it ‘til you make it” is a not a good option to go with at the start of the business. Conclude it as- optimism is good but greed is not.

The safe and better side is being awake to your potential. Set your targets on the basis of quality and quantity factors of your production team. Now, approaching and convincing the clients and the sponsors will get easier, because you true and hence, more confident.

2.     Forgetting the Speed Limits

In an attempt to make the best from the market, entrepreneurs try to launch their startup when the market is in fighting fit conditions. Since the demand is high and with some innovative features, startups can initiate with the rocket-propelling pace.

Most startup entrepreneurs are able to make use the good conditions and hit the gas while going with the flow, but when they face a steep road to climb there is no fuel left.

Market conditions fluctuate and the entrepreneur has to keep the plans ready for all situations. Grow your network with business. Be an active member with some business accelerators and incubators programs, so that you could get the support during the hour of need. Try out some partner plans to ensure that you have several ways of finding the customer, even when crisis prevail in the market. More importantly, manage the resources and funds wisely.

3.     Pampering Marketing More Than Quality

Marketing is the strength of the business and most of the entrepreneurs are aware of this business rule. Smart entrepreneurs are able to execute the marketing plans even before the startup starts operating. During this act of smartness, their concentration over the quality of the products and the service is diminished. It is the easiest mistake to make and also the worst.

With the initial clients that you earn with the startup, you set up the reputation of your business. Their positive reviews are very, very important and anything less means a serious blockage. All your marketing efforts can go down the drain if the reviews of the products are not in your favor.

Concentrating more on the quality first and then promoting with the positive reviews sounds like a better plan.

4.     Technical Glitches

Today, technology serves a big portion of your startup needs. Some of the basic requirements include client email, data storage, online marketing, and development platform. Depending on what your startup exactly deals with, you will find more of these needs making guest appearances. Computer, internet, cloud service, etc. will assist you on most occasions and outage or anything similar can put things on hold.

Citing the budget limitations, entrepreneurs compromise with the quality of the equipment being used and then end up with a huge loss. Do not go for a ‘fix’ instead find a reliable ‘solution’. It is important to go with the reliable technologies not only for the physical hardware but also for the software, internet connections and hosting services. Be a smart with analysis of the technologies that business would need. There are a plenty of options available in the market for almost everything. For example, a business phone can use traditional PBX, on-premise PBX, Hosted PBX, etc. So, ensure that you do not commit mistake with such technical choices.

5.     Negligence with Networks

Human is a social animal. Your close relatives, distant relative, friends, friends of friend, neighbors, LinkedIn and Twitter followers, ex-colleagues, current colleagues, members of your social club and anyone who has ever shaken hands with you can be a potential client, partner, promoter, employee, and investor. In most cases, they are more trusted than someone you find over web portals.

They are always available. But, you do not need to read out your product brochure to everyone you meet. All you need to do is identify those who can add value to your business. Interact with them about it and simply grow your business.

It comes as the cheapest and most substantial marketing (and advertising) strategy. Along with that, you can find the reliable pieces of advice and tips. With luck, you may even find a mentor for long-term business benefits.


Not registering the patents, hiring of non-performing employees, etc. are some more additions this list can afford to add. The life of an entrepreneur looks impressive and easy from the exterior. But it demands some great doing to earn and maintain the success as an entrepreneur. The startup phase is the toughest phase for entrepreneurs in many ways. Smallest of the mistakes can prove to be the blunders. So, every action must be taken with extreme caution.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.


  1. 154462 28545I located your weblog site on google and check a couple of of your early posts. Proceed to preserve up the superb operate. I just additional up your RSS feed to my MSN Details Reader. In search of forward to reading extra from you later on! 362455

  2. 85517 656340I came to the exact conclusion as nicely some time ago. Excellent write-up and I will be positive to look back later for a lot more news. 476094

  3. 187790 360890Identified your weblog and decided to have a study on it, not what I generally do, but this weblog is wonderful. Awesome to see a internet site thats not spammed, and actually makes some sense. Anyway, excellent write up. 205039

  4. 764062 247672A really informationrmative post and lots of actually honest and forthright comments produced! This definitely got me thinking a whole lot about this issue so cheers a whole lot for dropping! 283790

  5. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to shoot you an email.

    I’ve got some suggestions for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it develop over time.

  6. 62686 567552I used to be much more than happy to seek out this internet-site.. I dont even know how I ended up here, but I thought this post was great. A good deal a lot more A rise in Agreeable. 716486

  7. 607687 224916There some fascinating points in time in this post but I dont know if I see these center to heart. There could be some validity but Ill take hold opinion until I explore it further. Superb write-up , thanks and then we want a whole lot much more! Put into FeedBurner too 668372

  8. 353132 404922The next time Someone said a weblog, I hope that it doesnt disappoint me just as significantly as this. Come on, man, I know it was my choice to read, but When i thought youd have some thing intriguing to say. All I hear is really a handful of whining about something you can fix inside the event you werent too busy looking for attention. 106033

  9. Hey there just wanted to give you a quick heads up.
    The text in your post seem to be running off the screen in Ie.
    I’m not sure if this is a formatting issue or something to
    do with web browser compatibility but I figured I’d post to let you know.
    The design look great though! Hope you get the
    problem solved soon. Many thanks

  10. 335534 627780This really is the fitting weblog for anybody who desires to uncover out about this subject. You notice a good deal its almost onerous to argue with you (not that I truly would wantHaHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Good stuff, basically wonderful! 346961

  11. 572767 55419The vacation particular deals offered are believed as a selection of possibly the most preferred and therefore within your budget all over the globe. Quite several hostels can be proudly located inside property which is accented who has striking seashores encouraging crystal-clear rivers, contingency of an Ocean. hotels compare rates 784811

  12. 454434 173195I like this post a great deal. I will surely be back. Hope that I will probably be able to read much more insightful posts then. Will probably be sharing your information with all of my associates! 875888


Please enter your comment!
Please enter your name here