As a small business competing in a digital marketplace already over-saturated with information, Infographics are a great way to quickly grab attention of your key audience and motivate them to take your desired action.
With a number of DIY infographic design tools out there today, the question arises very often as to whether you should create your infographic yourself or outsource the design. While the debate about pros and cons of outsourcing is very controversial, when it comes to “Infographics design”, you might want to sit back and give it some deep thought.
Designing a great infographic requires a great deal of time and creative commitment to developing a truly compelling story and presenting it in a visually stimulating way, which in most cases may not be your forte as an entrepreneur. Moreover, you have a million things to do towards growing your revenue.
Many of the terrible infographics you see today are mostly a result of following the DIY approach. Hence, it is important to find a suitable infographics design vendor to help you visualize your story within the confines of your budget.
Now that you have decided to outsource your infographics design, here are some proven tips to greatly increase your odds of creating a truly engaging infographics when working with an infographics design vendor.
5 Tips to Effectively Outsource Infographics Design
1. Clearly outline the aim of your infographics
The goal is not to design an infographic! First ask yourself what goal your organization intends to achieve by using infographics as a communication tool and in trying to find the right answers always bear in mind the interaction of two key factors: Content and Audience.
An easier way to figure this out is to ask yourself the five W’s: why, who, what, when, where. Finding answers to how each relates to the message you’re trying to convey with your infographic can help you work out what’s important..
Once you figure out the purpose of your infographics, put it in words to place your thoughts into concrete terms. You understand your business better than any infographics design vendor. Hence, you should outline the purpose of your infographics to serve as a guide to your designers.
2. Create a Wireframe outlining your Story
A wireframe is nothing more than a rough sketch that shows the visual story that you are trying to tell with your infographics. After outlining the purpose of your infographics, you should make a rough sketch to portray the flow of your story as a guide to help your infographic design vendor imagine what you have conceptualized in your mind.
A good wireframe doesn’t give too much away and simply serves as a story guide to your designer; you don’t want to restrict your infographic design vendor by committing too heavily to a specific visual scheme.
Trust your designer get creative and innovate using your wireframe as a guide to translate your story effectively. That’s what you are paying for after all.
3. Research for the right Freelancers or Infographics Design Agencies
Now that you have the purpose of your infographics in words and created your rough sketch, it’s time to search for the perfect infographic designer or agency. A good place to start is typing “infographic design agency” on google. However, defining your budget for your infographic design will help you streamline where to look.
If you plan to frequently create a good number of infographics and outreach with a huge budget, then you may consider working with the top infographics design agencies. However, if you have a small budget, then you may choose to work with top rated infographics design freelancers.
Some other things you can do when searching for the right freelancer or infographic design agency are;
- You should make sure that they an impressive portfolio. This is important because your time is valuable and you do not want to end up wasting useful time guiding a rookie.
- For infographic design agencies, check to see if they have actual customer testimonials on their website. For Freelancers, check to find a 5-star job rating and customer feedback.
- You should fill out their contact form or send a message and check to see how long it takes them to get back to you. Your time is money, so you want to make sure you are working with a responsive freelancer or agency.
- You should find out if they offer added value such as outreach campaigns for your infographic after completing designs.
4. Ask the right questions
It is important that you ask the right questions to find the perfect project-designer fit before you get started. Again, your time is valuable and you want to be sure that whoever you decide to work with will deliver the best quality infographic.
Here are a few questions to ask your vendor to get an idea of who you’ll be working with:
- Who have you worked for in the past?
- What were your last 10 infographics?
- Do you understand my target audience demographics?
- What is your standard design process?
- Do you write the copy yourself?
- What is your edit change policy?
- How long does it take you to complete a project?
- Do you outreach the completed infographics?
- Has any infographics failed, and can you explain why?
- What kind of project management will be available to me?
- Why should I choose you over another agency/freelance designer?
5. Be a Part of the Design Process
You understand your business and audience better than any designer you outsource your infographics project to. Hence, you should be involved in the design process. Irrespective of all the beautiful ideas your designers may suggest to you, the most important thing is to clearly and precisely communicate your expectations. You want to be sure that your designer is communicating your ideas as you consider fit for your audience.
This also emphasizes why you need to work with an infographics design vendor that has a standard design process with a simple feedback mechanism. This will allow you approve every phase of the design process.
Remember you started by giving your designer a rough sketch. Make sure your infographics design vendor innovates on your rough sketch and presents a professional wireframe for approval before creation.
It may feel like micromanaging but it’s going to be a huge time saver for you. It is the designer’s job is to communicate their actions through every step of the design process. Your responsibility is to give detailed feedback to guarantee successful delivery of a great infographic.