6 Email Marketing Mistakes to Avoid


Not having a “Big Picture” plan
The biggest mistake that brands make in marketing their company is not having a plan. Make sure that your team has an end goal in mind when you set out on your email marketing adventure – whether it is to get more customers to your in-person events, to convert newsletter readers to buyers, or to increase traffic to a particular product or sale – you must have a plan. A simple way to make this easier is to set up an editorial calendar, this will help you schedule your promotions and associated email marketing campaigns ahead of time. Here’s a way to check to see if an email is adhering to a plan, just ask yourself – are you…

Leaving Out a Call to Action
The most important feature to include in your email marketing campaign  is a call to action. If your email doesn’t include a specific course of action for your customer to take, don’t send it. Your call to action should be short, simple, and it should visually stand out. The link behind your CTA button should lead to a webpage that fits into the context of your email – this isn’t the time to surprise your customers or send them somewhere they don’t expect to end up, this will just cause grief for them, and higher bounce rates for you.

Like Root & Branch Marketing on Facebook to get tips on how to use email marketing to grow your small business.

Making it All About You
Congratulations, you’ve grown your list and you have some loyal customers in your corner. The only problem? They’re getting sick of hearing your spiel. Make sure that your email marketing plan includes some way of engaging your customers beyond your general sales pitch. Maybe promote a photo contest for user submitted photos – or a coupon code for your top customers. Whatever you do, make sure to include some way of showing your customers your appreciation.

Not Running Spell Check
Details Matter! Be sure to check all communication for spelling and grammar mistakes. Better yet, check everything twice. If you don’t feel confident that your grammar skills are up to par,  have someone else look over your emails and other written materials. Another set of eyes can save you a whole lot of embarrassment and potential customers.

Sending Image-only Emails
But wait, no images? This may seem contradictory, but sending an email with one large image and no text is a big mistake. You see, some recipients will block images, losing the effect of your message. Your best bet is to use a mix of engaging text, a few striking images, and an enticing Call to Action.

Force-Feeding  Your Customers
One quick way to get on an ISP Blacklist is to send emails to people without their permission. Email Marketing best practices are to never send unsolicited emails, ask customers to verify their sign up, and adhere to CAN-SPAM act policies. Briefly, the CAN-SPAM act requires you to include both a physical address for your business, and an “unsubscribe” link.

About the Author: Jacki Van Meter is the founder of Root & Branch Marketing, a Social Media Marketing company which helps small businesses grow through customized digital marketing plans. Find Jacki blogging, tweeting and posting small business marketing tips, tricks, and advice. Find Root & Branch on Facebook for ideas on how to use social media marketing to grow your business.

Add a Blog


  1. I take pleasure in, cause I discovered exactly what I used to be taking a look for.
    You’ve ended my four day lengthy hunt! God Bless you man.
    Have a great day. Bye

  2. I would like to thank you for the efforts you’ve put in writing this site.
    I’m hoping to check out the same high-grade blog posts from you in the future as well.
    In fact, your creative writing abilities has motivated me to get my own,
    personal site now ;)

  3. I was curious if you ever considered changing the structure of your site?

    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot of text for
    only having 1 or two pictures. Maybe you could space it out better?

  4. 668820 840276Generally the New york Weight Loss diet is undoubtedly less expensive and flexible staying on your diet scheme intended for measures even so fast then duty keep a nutritious every day life. weight loss 810418

  5. 738190 473307Hi, you used to write exceptional articles, but the last several posts have been kinda lackluster I miss your super writing. Past couple of posts are just a little out of track! 69972

  6. 332378 285492I typically cant discover it in me to care enough to leaves a comment for articles on the web but this was in fact pretty good, thanks and keep it up, Ill check back again 993986

  7. Nice post. I used to be checking continuously this weblog and I’m impressed!
    Extremely useful information specially the remaining
    section :) I take care of such information much. I used to be seeking this particular info
    for a long time. Thank you and best of luck.

  8. 312729 322770Id must consult you here. Which is not some thing It is my job to do! I spend time reading an post that might get individuals to think. Also, a lot of thanks for permitting me to comment! 750986

  9. 976691 132339Someone necessarily assist to make critically articles Id state. This really is the very first time I frequented your internet page and thus far? I amazed with the analysis you created to make this actual submit incredible. Excellent activity! 465275

  10. 52402 298422Attractive part of content. I just stumbled upon your web site and in accession capital to claim that I acquire in fact enjoyed account your weblog posts. Any way Ill be subscribing to your feeds and even I achievement you get entry to constantly rapidly. 98021

  11. I just couldn’t leave your web site before suggesting
    that I really loved the usual info a person supply for your guests?
    Is gonna be again often in order to investigate cross-check new posts

  12. I like the valuable info you provide in your articles.
    I will bookmark your blog and check again here regularly.
    I’m quite certain I’ll learn a lot of new
    stuff right here! Best of luck for the next!

  13. My brother suggested I would possibly like this website.
    He used to be entirely right. This put up truly made my day.

    You can not consider just how a lot time I had spent for this info!

    Thank you!

  14. Superb blog! Do you have any suggestions for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.

    Would you recommend starting with a free platform like WordPress or go
    for a paid option? There are so many choices out there that
    I’m completely overwhelmed .. Any tips? Many thanks!

  15. I’m gone to say to my little brother, that he should also pay a visit this weblog on regular basis to obtain updated from most
    up-to-date gossip.

  16. 576218 709014Should you are viewing come up with alter in most of the living, starting point normally L . a . Weight reduction cutting down on calories platform are a wide stair as part of your attaining that most agenda. weight loss 420325

  17. Good day! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  18. 480143 541281wonderful work Superb weblog here! Also your web web site a great deal up quick! What web host are you the usage of? Can I get your associate link on your host? I want my internet site loaded up as rapidly as yours lol 209171

  19. An interesting discussion is definitely worth comment.
    There’s no doubt that that you should write more on this issue,
    it may not be a taboo subject but usually people do not discuss
    such topics. To the next! All the best!!


Please enter your comment!
Please enter your name here