7 reasons PR professionals should use multimedia

images-3These are numbers that PR and marketing professionals simply can’t ignore.

PR Newswire and PR News recently conducted a survey of how companies are usingor not usingmultimedia in press releases and other communication.

The research finds:  

    • 56 percent of PR and marketing executives rarely or sometimes include multimedia in press releases
    • 9 percent of respondents always feature multimedia elements and rich media in their press releases
    • 75 percent of those surveyed plan to increase visual storytelling in 2014

I was invited to discuss these findings on a webinar with Michael Pranikoff, Global Director, Emerging Media at PR Newswire  and Matthew Schwartz, Group Editor at PR News.   

Here are seven takeaways from our conversation:

Matthew: There’s a big appetite out there to include visual elements and rich media in press releases and other communication channels. The survey offers encouragement but there’s still that chasm between the desire among PR and marketing executives to use visuals and the challenges of budgets and resources. It’s really finding the link between what visual storytelling can do to enhance your communication and public relations while making the case to the C-suite for increasing budgets for these kinds of channels.

Michael: PR Newswire has looked at 60,000 pieces of content that’s been syndicated over the past couple of years. You get almost 10 times the amount of views when using multimedia than just doing a plain text news release.

Matthew: You would think right now that the static press release would be antiquated in that you have an oncoming generation of decision makers who have been conditioned to the visual and multimedia elements in a release, in a piece of text, in a brochure, or in an annual report. For those companies who continue to distribute plain text and vanilla press releases, I don’t know how much those companies are on the right side of history.

Susan: Our minds think in pictures, not words. That’s why this is so important. Communicators must convey our messages through a blend of pictures and words, not one or the other.

Michael: Layering video in any kind of media leads to an emotional resonance and component that people are looking for in brands…audiences are craving this and gravitating to visual.

Matthew: PR people should start thinking about their own behavior as it relates to video…They go through their workday and they tend to click on a video that caught their attention. It’s not unlike your customers and prospects. They are doing the same things. It’s really changing a behavior.

Susan: Business communicators must understand how their clients and prospects are consuming information. It’s not about how you want to deliver the content. It’s about how the audience wants to receive it and engage with it.

Matthew also notes that a B2B product or service that may seem bland or dry on paper can come to life with visual elements.

The three of us agreed there are many opportunities to repurpose content that contains visuals.

To listen to the free webinar, visit CommProBiz.

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 500,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog

60 COMMENTS

  1. Please let me know if you’re looking for a writer for your blog. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some articles for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Kudos!

  2. I’m not sure where you are getting your info, however good topic. I must spend a while finding out much more or figuring out more. Thanks for magnificent information I used to be looking for this information for my mission.

  3. My wife and i ended up being contented when Peter managed to round up his research using the ideas he acquired using your web page. It is now and again perplexing just to continually be giving away tips and tricks which often other folks might have been selling. And now we discover we now have you to be grateful to because of that. The main illustrations you’ve made, the easy website menu, the friendships your site give support to instill – it’s got most powerful, and it’s making our son and our family understand the subject matter is fun, which is certainly highly pressing. Thanks for the whole lot!

  4. Greetings from Colorado! I’m bored at work so I decided to browse your site on my iphone during lunch break. I enjoy the knowledge you present here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, excellent site!

  5. Throughout the grand scheme of things you secure an A+ with regard to effort and hard work. Exactly where you actually misplaced everybody ended up being in the facts. As people say, the devil is in the details… And it couldn’t be much more accurate here. Having said that, permit me tell you exactly what did give good results. Your writing can be highly persuasive and this is possibly the reason why I am making an effort to opine. I do not make it a regular habit of doing that. Second, despite the fact that I can notice the jumps in reason you make, I am not sure of exactly how you seem to connect your points that make the actual conclusion. For now I will subscribe to your issue but wish in the future you actually link your facts better.

  6. Hiya, I’m really glad I have found this information. Nowadays bloggers publish just about gossips and internet and this is actually irritating. A good blog with interesting content, this is what I need. Thanks for keeping this web site, I will be visiting it. Do you do newsletters? Cant find it.

  7. I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  8. Hey! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My site covers a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you’re interested feel free to shoot me an email. I look forward to hearing from you! Excellent blog by the way!

  9. I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to create my own blog and would like to know where u got this from. thanks a lot

  10. It’s a pity you don’t have a donate button! I’d certainly donate to this brilliant blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Talk soon!

  11. Good website! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

  12. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am concerned about switching to another platform. I have heard good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be really appreciated!

  13. I just wanted to develop a brief note in order to say thanks to you for those superb pointers you are posting on this site. My extensive internet lookup has at the end of the day been rewarded with good quality facts and techniques to write about with my partners. I would state that that many of us website visitors actually are very much endowed to exist in a good site with very many wonderful people with useful pointers. I feel very much privileged to have encountered your webpage and look forward to really more cool times reading here. Thanks a lot again for all the details.

  14. With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement? My website has a lot of completely unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the internet without my authorization. Do you know any techniques to help prevent content from being ripped off? I’d definitely appreciate it.

  15. Hi! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any methods to stop hackers?

  16. Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise? I get so much lately it’s driving me mad so any support is very much appreciated.

  17. Hmm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any tips for rookie blog writers? I’d genuinely appreciate it.

  18. Just desire to say your article is as astonishing. The clarity on your put up is simply great and i can think you are a professional on this subject. Fine with your permission allow me to grab your feed to stay up to date with imminent post. Thank you one million and please continue the rewarding work.

  19. I like the valuable information you provide to your articles. I will bookmark your blog and check again here regularly. I’m relatively certain I’ll be informed many new stuff proper here! Good luck for the following!

  20. Thanks for your own labor on this web site. My mom really loves doing investigation and it’s really obvious why. Most of us learn all concerning the powerful medium you convey great things via your web blog and therefore foster contribution from some other people on the topic then our princess is in fact becoming educated a great deal. Have fun with the rest of the year. You have been performing a fantastic job.

LEAVE A REPLY

Please enter your comment!
Please enter your name here