7 Tips for Effective Marketing to Moms

7 Tips for Effective Marketing to Moms

Want more mom customers?  In this new media age, for your brand to reach its greatest success potential with moms, it has to socialize with them.  It needs to participate directly in conversations with moms and engage in meaningful exchanges.  And, your brand must to do it in ways that increase your relevance and value in their eyes . . . or, moms will ignore it.

To connect with moms, your brand must develop a credible voice.  This voice must be engaging, personal, humble, authentic and participatory.

So, how can your brand motivate moms to have long-lasting relationships with it?  Here are 7 tips that everyone on your marketing team should use as a blueprint for effectively marketing to moms.


 1.  People First

Tap into moms’ orientation toward people as the most important aspect of their lives.  Let moms see, hear and read stories about people and situations from people she’d like to have relationships with.

2.  Help Her Connect

Moms naturally gravitate towards brands that help them converse and connect with other moms.  You can accomplish this through your website, blogs, social media and having a presence on sites where she and other moms are connecting.

3.  Develop and Link Online & Offline Events

Women enjoy the warmth and interaction of belonging – this is especially true for moms.  Think about creating fan groups via your web, social media and opt-in communications groups on sites where moms gather.  Then, develop events where the groups can get together in person and intensify that feeling of belonging that moms desire.

4.  Help Others

Moms want to help other people.  If your brand shows her you help others, she’ll bond with you and tell her friends.  Make it real.  Make it honest.  Don’t do it just for publicity . . . she’ll sense phoniness (women’s intuition) and walk away from your brand.

5.  Respect Her

Moms want your brand to listen to them and respond to what they’re saying.  Remember when you were younger and your mom told you to respect other people?  Well, today’s moms are demanding that brands respect them.  Respect moms by understanding them and their needs.

6.  The “Girlfriend Factor”

Moms enjoy being with other moms – their girlfriends.  It keeps them healthy, happy and sane.  Did you know that when women are faced with a stressful situation, they don’t experience the same “fight or flight” behavior as men?  Women will huddle with girlfriends, which biologically decreases stress levels.

7.  Make Her Laugh

Women have a different sense of humor than men.  Men’s humor grows out of men’s culture — humor is another way to connect through put-downs and one-upmanship.  For men, a joke’s punch line usually plays on how some poor guy gets his come-uppance.

Women’s humor grows out of female gender culture.  It operates on the dynamic of identifying with the person in the funny situation.  This is particularly true for moms.  They enjoy recognizing the similarities.  What type of humor is your brand using?

It’s becoming increasingly more important to develop contextual messaging presented in media formats that engage moms.  By utilizing these 7 tips for marketing to moms, your brand will reach its greatest success potential when marketing to moms.

Fran Lytle is a behaviorist, brand strategist, co-founder of Brand Champs (www.BrandChamps.com)  and author with expertise in marketing to women and moms.  She can be reached at [email protected].

Share small business news, blogs and social media tips with Project Eve’s community of small business owners and entrepreneurs today. Our contributors come from a wide range of backgrounds; so whether you are a small business owner, social media strategist, financial adviser, serial entrepreneur, or write an amateur blog we urge you to contribute a blog to our 350,000+ community today. For more information, please refer to our Content Submissions Guidelines.

Add a Blog


  1. My boyfriend was hoping in direction of split some of the ice chunks versus the minimal "freezer compartment" up at the greatest, and all of a unexpected he heard a hissing solid and it spewed out some chilly air/chemicals at his hand. He states it stings a very little, but it truly is not such as a regular ice seem to be, if that tends to make sense. His fridge is even now functioning, even though…

  2. Aw, this was an exceptionally nice post. Taking a few minutes and actualeffort to generate a really good article… but what can I say… I hesitate a whole lot and don’tseem to get anything done.

  3. Yet another thing I would like to say is that instead of trying to fit all your online degree courses on days and nights that you complete work (since most people are drained when they come home), try to have most of your classes on the weekends and only a couple of courses in weekdays, even if it means a little time off your weekend break. This is really good because on the weekends, you will be much more rested plus concentrated for school work. Thx for the different ideas I have mastered from your web site.

  4. I have taken note that of all types of insurance, health insurance is the most dubious because of the conflict between the insurance policies company’s duty to remain making money and the buyer’s need to have insurance cover. Insurance companies’ commission rates on well being plans have become low, so some organizations struggle to profit. Thanks for the strategies you reveal through this website.

  5. Greetings from California! I’m bored to death at work so I decided to browse your site on my iphone during lunch break. I enjoy the info you provide here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, excellent blog!

  6. Thanks for your write-up. Another thing is that being a photographer entails not only problems in catching award-winning photographs but additionally hardships in establishing the best digital camera suited to your needs and most especially issues in maintaining the caliber of your camera. This is certainly very genuine and clear for those photography enthusiasts that are into capturing this nature’s exciting scenes : the mountains, the actual forests, the actual wild and the seas. Going to these daring places absolutely requires a digital camera that can surpass the wild’s nasty setting.

  7. “”Nice read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch since I found it for him smile Therefore let me rephrase that Thank you for lunch!””

  8. 413091 164397You can undoubtedly see your enthusiasm within the function you write. The world hopes for more passionate writers like you who arent afraid to say how they believe. Always go right after your heart. 73594

  9. Nice post. I study something more difficult on totally different blogs everyday. It should all the time be stimulating to learn content material from different writers and practice slightly one thing from their store. I’d favor to make use of some with the content material on my blog whether you don’t mind. Natually I’ll provide you with a hyperlink on your net blog. Thanks for sharing.

  10. I simply couldn’t depart your site before suggesting that I actually enjoyed the standard information an individual supply in your guests? Is going to be again incessantly in order to check up on new posts

  11. One other issue is when you are in a circumstances where you don’t have a cosigner then you may actually want to try to make use of all of your school funding options. You’ll find many grants or loans and other scholarship grants that will give you money to help with classes expenses. Thx for the post.

  12. Thanks for your post. One other thing is when you are marketing your property on your own, one of the challenges you need to be conscious of upfront is when to deal with household inspection reviews. As a FSBO seller, the key to successfully switching your property and also saving money about real estate agent profits is expertise. The more you realize, the softer your property sales effort will probably be. One area exactly where this is particularly significant is inspection reports.

  13. hi!,I like your writing so much! share we communicate more about your article on AOL? I require a specialist on this area to solve my problem. May be that’s you! Looking forward to see you.

  14. Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between usability and visual appeal. I must say you have done a superb job with this. Additionally, the blog loads super quick for me on Internet explorer. Exceptional Blog!

  15. Heya i am for the primary time here. I came across this board and I to find It really helpful & it helped me out a lot. I hope to present something again and aid others like you aided me.

  16. Thanks for the suggestions about credit repair on this excellent site. A few things i would advice people would be to give up the actual mentality they will buy right now and shell out later. As a society all of us tend to try this for many issues. This includes vacation trips, furniture, and also items we wish. However, you need to separate the wants out of the needs. If you are working to fix your credit score make some sacrifices. For example you’ll be able to shop online to economize or you can click on second hand retailers instead of high priced department stores pertaining to clothing.

  17. 918673 377717This design is steller! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool! 863278


Please enter your comment!
Please enter your name here